Shopping for clothes online can often be a frustrating experience. You never really know if a garment will fit you well or how it will look on your body. But what if you could try on clothes virtually, just like you do in a store? Well, with Google‘s new Virtual Try-On for Apparel feature, now you can. Google as a tech brand is set to make waves in the global market with this astonishing invention. Let’s know about it.
Addressing Concerns and Embracing Diversity
Shopping for clothes should be an enjoyable experience whether in-store or online. However, finding apparel that fits well and looks flattering can be challenging when shopping online since you can’t try the items on. Google aims to solve this dilemma with its new virtual try-on for apparel feature. Using advanced generative AI and machine learning technology, Google developed a tool that shows how tops would look on a diverse range of models. Now you can see how pieces drape, cling, and fall on models of different sizes, shapes, skin tones, and ethnicities before adding items to your cart.
Empowering Shoppers with Realistic Visualizations
One of the biggest challenges of shopping for clothes online is finding exactly what you want. With Google’s new guided refinements feature, you can fine-tune products until you find the perfect piece. Using machine learning and new visual matching algorithms, you can refine using inputs like color, style, and pattern. And unlike shopping in a store, you’re not limited to one retailer: You’ll see options from stores across the web.
With these two new features, Google is using advanced technology like AI to help you shop online with confidence. By leveraging its Shopping Graph database, Google extensively trained the AI model, resulting in a powerful tool that allows users to see how a particular top would look on a model of their choice.
Also read: Shopping with Klarna’s AI-Powered Personal Shopper
Making Online Shopping More Inclusive and Convenient
Another biggest challenge while shopping for clothes online is not knowing how they’ll look on you. Google’s Virtual Try-On for Apparel solves this problem by showing you how clothes look on a range of real models with different skin tones, body shapes, and hair types.
Using generative AI, Google’s new model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch, and form wrinkles and shadows on a diverse set of real models in various poses. You can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M, and LOFT, and select the model that resonates most with you.
The Advancements and Future Potential
Google’s Virtual Try-On for Apparel is a game changer for online shopping. Google believes that AI and machine learning will continue to enhance online shopping experiences. The company aims to expand virtual try-on for apparel to include more brands and products so you can shop with confidence from the comfort of home. With their generative AI model and virtual try-on tool, google is allowing us to visually experiment with clothing so you can make informed buying decisions and find pieces you’ll love.
