Simply Be, an inclusive fashion brand, has called for an end to bad fit within the fashion industry because it knows the “incredible power” fit can have. The label believes it’s time all women felt empowered and confident from great fitting fashion.
Simply Be has launched “No More Bad Fit”, a bold campaign that challenges the fashion industry and calls for an end to bad fit. This comes after a recent survey by the N Brown-owned inclusive fashion retailer revealed that 99% of women feel frustrated with inconsistent sizing in the fashion industry, and 92% agree that badly fitting fashion can hinder personal style.
As such, Simple Be said it is unequivocally revealing its secrets to creating the perfect fit through its clever design, technology and style standards. Carole Wilson, Simply Be FIT expert, said the brand is calling for an end to bad fit on behalf of women everywhere. She believes its time every women felt empowered and confident through great fitting fashion. Wilson outlined that Simply Be fits and develops its fashion on real bodies. Simply Be is totally upfront with its sizing and knows what works for different shapes.
The brand’s approach includes adjustable elements for flexibility and clever little details that make a big impact to create fashion that’s enjoyable to wear and will accommodate changes and fluctuations in a woman’s shape. It also uses clever seaming to enhance shapes such as back yokes and darts; builds stretch into garments to ensure comfort and ease of movement; it fits its products on real women and multiple body shapes; and its digital equipment stands out from the crowd.
Simply Be is also moving away from just being known as a ‘plus size’ label and becoming one the UK’s most inclusive brands, with on-trend pieces available in sizes 10 – 32.