Starbucks Certifies Over 3,000 Outlets Eco-friendly Greener Stores Globally
As part of its resource-positive target strategy, Starbucks has certified 3,508 of its eco-friendly Greener Stores across the world. The brand plans to reach its target of 10,000 Greener Stores globally by 2025. Starbucks wants to lessen its environmental footprint and create a more sustainable future for its communities and the planet. The Starbucks Greener […]
Nescafe Launches Ice Roast – Soluble Coffee
Nescafe has launched its first-ever soluble coffee Ice Roast, especially for consumption with cold water or milk, over ice. Nestle, Nescafe’s parent company, recognizes the fact that 15% of coffee in the world is drunk cold. The majority of this is consumed by younger people, especially GenZ. There is a rising demand for products that […]
Doritos to Introduce Two Beef Jerky Flavors in Partnership With Jack Links
Doritos’ parent company PepsiCo, in partnership with Jack Link’s, is launching a new “beef jerky flavour”. This will expand the brand’s scope across the snack food market. Through this partnership, Doritos will introduce two new flavours – Spicy Sweet Chili and Flamin’ Hot-flavored Original beef jerky and meat sticks. This could mark the beginning of […]
See the Signs: Ariel’s Latest #ShareTheLoad Campaign Speaks to Men
Procter & Gamble’s (P&G) detergent brand, Ariel, has recently released the sixth edition of its ‘Share The Load’ campaign. The latest ad film, titled ‘See the signs #ShareTheLoad,’ highlights the impact of unequal distribution of household chores on relationships, and urges men to do their fair share for a happy and equal marriage. Let’s explore […]
Lay’s RePlay Field: A Sustainable Branding Initiative Bridging Communities Through Soccer
Lay’s, a PepsiCo-owned snack brand, has opened its first Lay’s RePlay field in Santa Ana, CA, in partnership with the City of Santa Ana and local non-profit Pure Game. Lay’s RePlay, is a program that creates sustainable soccer fields from used Lay’s Potato Chip bags. The new field is the first soccer field in the United […]
How This Caribbean Island Utilizes ‘Sea, Sun & Sand’ for Country Branding Is Brave
The Caribbean nation of Barbados has long relied on its idyllic beaches and resorts to attract visitors from around the world. However, the recent global pandemic has disrupted this vital industry and exposed some key challenges the island must address to ensure the long-term success of its tourism sector. The Importance of Branding in Tourism […]
Elon Musk’s ‘X’: The Next Big Thing in the Race for AI Supremacy?
Elon Musk is known for his ambitious plans to create innovative and disruptive technologies, and his latest venture is no different. According to reports, Musk is putting together a team of experts to challenge in the artificial intelligence startup space with his new company, X.AI Corp. In this blog post, we will delve deeper into […]
New Logo, New Look: Sundance Film Festival Undergoes Identity Makeover
Sundance, the U.S.’s longest-running independent film festival, has launched a new logo as part of the brand’s identity makeover. The new logo design drew inspiration from the standard cinematic widescreen aspect ratio of 16:9. It will serve as a framing device, framing footage and stills from the festival archive. The new logo, designed by Porto […]
Jack Link’s Launches Jargo Cargo Shorts, Features 20 Pockets
Jack Link’s has launched the one-of-a-kind Jargo, a pair of gorpcore-inspired cargo shorts, in honor of Earth Day, April 22, and National Park Week. The brand is also making a $10,000 donation to National Parks Conservation Association, whose mission is to protect and enhance America’s National Park System for present and future generations. It features […]
XCJ Rebrands to MiLa to Reflect Third Culture, Blend Modern and Nostalgic Elements
Chinese food brand Xiao Chi Jie (XCJ), which had rebranded to MiLa earlier in the year, has come up with new packaging. MiLa’s packaging system showcases its co-founders Jennifer Liao and Caleb Wang experiences as “third culture” kids – Chinese and American, not either/or. Tracy Chow, MiLa’s Creative Director, says the branding reflects third culture […]
Luxury Mover: All-New Lexus LM Enters Chauffeur-Driven Sector
The second-generation Lexus LM luxury MPV was unveiled at the 2023 Shanghai International Automobile Industry Exhibition on Tuesday. The Luxury Mover is as close to a private jet as it can get on wheels! Focused heavily on the chauffeur experience, the Lexus LM comes in both four- and seven-seat configurations. It will bolster the Japanese […]
Hellmann’s Mayo McHack: A Funny Sneaky Campaign
Mayonnaise is definitely one of the most popular condiments there is. The American brand found in its research that mayonnaise is the most popular dipping sauce for fries. As such, Hellmann’s is set out to help more people enjoy mayo as their dip of choice, even Hellmann’s is taking its mayonnaise to consumers via a […]
