The Little Mermaid: Pandora Releases New 7-piece Collection ‘Journey Beyond the Sea’
Pandora has announced Journey Beyond the Sea, a new seven-piece collection, in collaboration with Disney to celebrate the new movie The Little Mermaid. The new jewelry collection captures the essence of friendship and adventure, with designs that bring to life new perspectives of the reimagined classic, championing female empowerment and independence. “Journey Beyond the Sea”, […]
Meta Platforms Helps Marketers Use AI to Run Campaigns
Marketers can run campaigns more efficiently with Meta Platforms’ new advertising products that use artificial intelligence (AI). In recent years, Meta has highlighted its enthusiasm for AI. Earlier this year, the parent company of Facebook and Instagram, announced that it is looking to add AI into its current services such as WhatsApp and Messenger. Mark […]
Channel Tunnel’s LeShuttle Unveils Futuristic Logo and Brand Refresh
Eurotunnel LeShuttle, a channel tunnel service that carries passengers by rail and road vehicles such as cars and campervans, has recently undergone a significant rebranding effort. With the aim to re-establish the brand as a relevant and unique form of low-carbon transport, the new Eurotunnel LeShuttle logo represents an efficient journey, highlighting the speed of […]
Tommy Hilfiger Bets On Noah Metahuman to Attract Young Consumers
Brands have turned to virtual idols and hosted virtual runway shows for marketing campaigns to meet the demand of young consumers who are always looking for the wow factor and crave new and unique experiences. Tommy Hilfiger is doing the same. Earlier this year, the premium lifestyle brand took a step towards interoperability with a […]
Lacoste Marks 90 Years With A Campaign of Impossible Encounters
The “crocodile”, Lacoste, is celebrating its 90th anniversary via the campaign Impossible Encounters which is the work of BETC Paris. It bridges pairs of the brand’s eight sub-cultures. Each is shot in its own location and context, highlighting the differences as well as their unexpected similarities. Impossible Encounters brings the two worlds together through the […]
