Liquid Death Sheds Light on Plastic Recycling Failures with Bold Ad Campaign
Plastic recycling has long been hailed as a great idea to tackle the mounting problem of plastic waste. However, the disappointing reality is that the execution of recycling initiatives often falls short. Enter Liquid Death, a canned water brand that has taken a bold and unconventional approach to draw attention to the state of plastic […]
Experience Captivating Home Decor Emotions in Dulux’s ‘It’s a Feeling’ Campaign
Dulux has launched a new integrated campaign for its premium Heritage brand, celebrating the feelings of colour and exploring the thoughts and emotions colour can evoke in home decor. The ‘It’s a Feeling’ campaign is the first to be led by newly-appointed agency, Ogilvy UK, and features billboards that showcase stylish interiors and playful tongue-in-cheek […]
Ebay Includes Streetwear and Luxury Brands into Authentication Program
Ebay has made its “Authenticity Guarantee” available for streetwear and luxury brands alike. Ebay’s team of professionally trained authenticators will vet and verify all eligible streetwear bought and sold in the U.S. Garry Thaniel, global GM of sneakers and streetwear at Ebay, says the company has pieces from nearly every notable streetwear drop that’s ever […]
Color Mill Takes Up ‘Universal Favorite’ to Reflect Vibrance of Food Coloring Products
Color Mill, a family-owned Australian-based food color manufacturer, has rebranded to “Universal Favorite” to reflect the fun and vibrance of its products. The name change expresses its key qualities – premium, playful, and kaleidoscopic with color. Universal Favorite wants to give its dedicated community products that looked as beautiful on the shelf as they did […]
Volkswagen Unveils ID. Buzz – Homage to the Iconic VW Microbus
Volkswagen has transformed its classic VW Microbus into an all-electric ID. Buzz which goes on sale in the U.S. in 2024. The German carmaker has modernized the vehicle’s retro design. Pablo Di Si, Volkswagen of America President and CEO, described the zero-direct emission ID. Buzz is the spiritual reincarnation of the Microbus, re-imagined for their […]
Pizza Hut Makes Waves in Dubai With Latest Outdoor Campaign for ‘Pizza Hut Melts’
Pizza Hut UAE has gone all out for Pizza Hut Melts, the fast food chain’s latest offering that is touted as the perfect snack. Pizza Hut’s latest outdoor advertising in Dubai and Sharjah highlighted the new melts, a cheesy-crisp-loaded delight with eye-catching visuals. It features the tagline “Not4Sharing”, which reflects the indulgent nature of the […]
Nike and Jacquemus Team Up for J Force 1 Sneaker
Nike and Jacquemus have once again awed enthusiasts with J Force 1, a sophisticated shoe with the spirit of Air Force 1. It features a leather outer with classic perforated vamps, mesh tongue, and reworked “JF1” branding on its metal lace dubraes, and unique nylon weaving that wraps around the sole. Simon Porte Jacquemus, French […]
From Jaguar Land Rover to JLR: A New Brand Identity
Jaguar Land Rover now has a new corporate identity JLR to reflect a truly modern luxury business. The new identity embodies elegance, modernity, and the company’s forward-thinking essence. JLR aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands – Range Rover; Defender; Discovery; and Jaguar. The new […]
Athar: Saudi Festival of Creativity Set For November
Athar Festival, the largest gathering of the creative marketing industry in the Kingdom of Saudi Arabia that celebrates local creativity, is scheduled for 13 – 16th November 2023. It is a platform for industry professionals, aspiring creative talents, and all those with an interest in the future of Saudi Arabia’s creative field to explore cutting-edge […]
Consumers Want To Feel Alive: The Age of Re-enchantment Report
The majority of consumers across the U.S., China, and the UK just want to feel something, to feel alive. A recent survey revealed that 65 percent of respondents want brands to wow them with spectacular advertising, and 61 percent want brands to help them feel intense emotions, and 63 percent want companies and brands to […]
Pop-Tarts Goes Retro With 1960s Style Packaging
Pop-Tarts is cashing on nostalgia with throwback packs with 1960s-style packaging for a limited period. The brand has drawn inspiration from the original box design for Pop-Tarts’ Frosted Strawberry pastries. Consumers can enjoy the throwback packs from June 5 through to July 17, 2023, for $3.89. Pop-Tarts will sport vintage-style branding and 1960s packaging to […]
