Breaking the Algorithm Bubbles: Official Charts Reinvents Itself With a New Identity
The Official Charts, the UK’s most prestigious music chart platform, recently unveiled a refreshed visual identity and new digital music platform to celebrate 70 years of charting the country’s biggest hits. The rebrand aims to make the Official Charts more digitally focused and competitive with music streaming giants like Spotify while still highlighting its unique […]
Fostering Success: Deliverect Campaign to Honor Flawless Restaurants Assures Zero Failed Orders
Deliverect, a global platform for integrating and streamlining online food orders, recently announced the launch of its Deliverect Star award program. The long-term campaign will recognize restaurants that have maintained a flawless record of zero failed online orders each month. The program aims to highlight operational excellence and commend restaurants that provide high customer satisfaction […]
Samsung Gulf Electronics Curates Galaxy Z Flip4 Accessories With FRAME
Samsung Gulf Electronics has joined forces with FRAME for Galaxy Z Flip4 accessories aimed at the region’s Gen Z audience. Drawing inspiration from UAE’s local heritage and culture, Samsung Gulf has curated a unique line of Galaxy Z Flip4 accessories. Fadi Abu Shamat, Head of MX Division, Samsung Electronics, said the company has a rich […]
Rihanna’s Fenty Beauty Takes to Roblox to Deliver Beauty and Skin Experience
Fenty Beauty, a cosmetics brand by Rihanna, is launching the Fenty Beauty + Fenty Skin Experience on Roblox. The four-week Fenty Beauty and Fenty Skin experience focuses on product creation, wherein users can make their own Fenty Beauty Gloss Bomb Universal Lip Luminizer. Rihanna said beauty experiences are meant to be fun. “So, I’m excited […]
Cannes Lions Shares Creative Insights, AI and Expertise in 2023 Wrap-up Report
Shah Rukh Khan-My-Ad winning the Creative Effectiveness Lions Grand Prix shows that artificial intelligence (AI) will play a key role in creative advertising and marketing for years to come, evolving into an art form. Robert Wong, VP of Creative Lab, at Google, says we’re all at the beginning of this AI journey. “No one has […]
Color-Coded Stickers: Makro Supermarkets’ Has a Sustainable Solution to Combat Food Waste
Makro, one of Colombia’s largest supermarket chains, has launched an innovative campaign called the ‘Life Extending Stickers’ initiative. The campaign aims to promote sustainability and combat food waste by providing consumers with recipes and suggestions for using fruits and vegetables at every stage of ripeness. Let’s explore how this initiative helps in reducing food waste […]
