Apple and Paramount in Talks to Combine Streaming Services
Apple and Paramount are in early-stage talks to tackle brutal competition by bundling or combining their streaming services and offering discounts to their users. If things go well, users will be able to subscribe to both Apple TV+ and Paramount+ at a reduced cost. With their contrasting content strategies, Apple and Paramount are ideal for […]
US Advertising Revenue to Touch $361 Billion in 2023
The total US advertising revenue, excluding political ads, is expected to touch $361 billion in 2023, a growth of 5.9 percent. Brian Wieser, principal at Wall Street insights provider Madison and Wall, says there’s a significant degree of positive momentum in the United States advertising industry. He highlighted that the fourth quarter of 2022 was […]
The Perfume Shop and L’Oreal Collaborate for Multi-Brand Fragrance Refill Station
The Perfume Shop and L’Oreal have teamed up to give the United Kingdom its first multi-brand fragrance refill station in Nottingham. This station is stocked with L’Oreal’s best-selling fragrances, including YSL’s MYSELF, Prada’s Paradoxe, Lancome’s La Vie Est Belle, Armani’s Codem Si and My Way, among others. The multi-brand refill station has been designed to […]
‘RE: SUEDE’ PUMA Biodegradable Sneaker Project
Puma is slowly and steadily working on projects that are eco-friendly and sustainable. The sports and casual wear brand has “RE: SUEDE” biodegradable sneakers in the pipeline. Puma wants to create and scale a version of its most popular model SUEDE – it’s biodegradable. As part of the project, participants have to wear the RE: […]
Louis Vuitton Launches New NFT – A Virtual Trunk Worth €6,000
Luxury brand Louis Vuitton has come up with a new NFT – VIA Tile Trunk. This is a miniature virtual trunk designed by Nicolas Ghesquiere, who is the creative director of the women’s collections for the LVMH group’s flagship fashion house. He drew inspiration from the trunk-shaped mini cube bag launched at the Spring-Summer 2024 […]
Walmart Helps Consumers Get into the Holiday Spirit With “Add to Heart”
Walmart is tapping into the holiday season for consumers to shop and watch RomComs through its latest campaign “Add to Heart”. This is a first-of-its-kind shoppable commercial series featuring items at the top of the holiday wish lists, making it seamless for customers to watch, shop, and swoon with each scene. Walmart found an excellent […]
