Walmart is tapping into the holiday season for consumers to shop and watch RomComs through its latest campaign “Add to Heart”. This is a first-of-its-kind shoppable commercial series featuring items at the top of the holiday wish lists, making it seamless for customers to watch, shop, and swoon with each scene.
Walmart found an excellent opportunity to create a connection. William White, chief marketing officer, of Walmart US, said holidays are such a special season. “We know gifting and curling up to watch a favorite Christmas movie are part of many families’ traditions. So, what better time to launch an innovative, first-of-its-kind shoppable series? ‘
Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout.”
The shoppable series is about a New York designer Jessica as she returns to her hometown for the holidays. She loses her luggage on her travels and visits a local Walmart, where she bumps into an old flame Javi. Between the town festivities, decorating, and shopping, they start to rekindle their spark.
Walmart says consumers can watch “Add to Heart” on TikTok, Roku, and YouTube, and Walmart’s social channels.
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