Samsung Electronics Unleashes New Mobile Experiences with Galaxy S24 Series
Samsung Electronics’ newest smartphones Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 empowers users with Galaxy AI. These latest devices are leading the way into a new era. From enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will […]
For Denver FC: Brand Reflects Local Pride in Women’s Soccer
Wunder Werkz has elevated the professional women’s soccer team in Denver by creating a brand identity “For Denver FC” (FDFC). This initiative is aimed at bringing a professional women’s soccer team to Colorado by 2026. Jordan Angeli and Ben Hubbard, FDFC founders, partnered with Wunder Werkz to develop a look and feel for the movement […]
Airstream Club International Embraces the Future with a Brand Refresh, Preserves Core Heritage
The Airstream Club International (ACI), the longest-rolling, single-branded recreational vehicle club globally, has expanded its appeal to current and future Airstream owners of all ages with a brand refresh via domo domo Marketing ACI boasts a strong community of seasoned travelers. It strives to attract a broader audience to fully experience the camaraderie and benefits […]
Clipper Tea Champions “Good Tea” That’s Natural and Fair Too
Clipper Tea is highlighting the need for ethical tea sourcing in its extensive new campaign “There’s tea, then there’s GOOD tea”. This is said to be Clipper Tea’s biggest-ever marketing push. The campaign, developed with creative agency Isobel, is a colorful, cheerful animation. It features a tropical bird dancing with pleasure after taking a sip […]
Catherine Kehoe is the Chair of Judges for the IPA Effectiveness Awards 2024
The IPA Effectiveness Awards are the most prestigious awards in our industry, the benchmark of excellence in effective marketing, says Catherine Kehoe, the new Chair. She joins Convener of Judges Jo Arden, Chief Strategic Officer at Ogilvy UK, and Deputy Conveyor Charlie Ebdy, Chief Strategy Officer at OMD UK, in presiding over the Client, Industry, […]
Global Screen Trade Organizations Demand Streaming Regulation, More Local Content
Production bodies across Europe, Canada, Australasia and Latin America want governments to regulate streaming giants like Netflix and Disney+. They are also demanding more resources in local content as streaming services have scaled down on acquiring and commissioning local content across many markets. A joint statement, representing thousands of screen industry businesses, said they share […]
The Future of Air Travel: Unpacking Hong Kong International Airport’s New Ad Campaign
Hong Kong International Airport (HKIA) and Airport Authority Hong Kong (AAHK) have recently launched an exciting new brand campaign that spotlights the airport’s extraordinary features and its position as a global leader in aviation. Let’s explore what the ad campaign featuring celebrity experiences offers for the people who visit the airport. Connecting People to Possibilities In […]
Charlie Bigham’s Celebrates Food Philosophy and Commitment to Quality
Charlie Bigham’s, a British brand of ready meals, spotlights its homemade, freshly prepared meals and commitment to quality through a new campaign. It also introduces a new brand platform with the message “Handmade in Charlie Bigham’s kitchen, cooked in yours”. Charlie Bigham’s has developed its latest campaign, a 30-second animated spot, with creative agency VCCP. […]
