Forever. Faster: Puma Highlights Speed and Elite Performances feat. Neymar Jr., Jack Grealish
Puma is looking at strengthening its positioning as the Fastest Sports Brand in the world through its first worldwide brand campaign ‘FOREVER. FASTER’ in 10 years. Puma is showing how speed has always been deeply rooted in its DNA, and speed has always been its vantage point. Puma knows and understands the fact that the […]
Advertisers to Enhance Campaigns via Roblox-PubMatic Partnership
Roblox, an online game platform, has partnered with an independent technology company PubMatic to enable programmatic programmatic media buying of the brand’s video advertising inventory. This will allow more brands to reach Roblox’s global community of over 71 million daily active users. Roblox will also gain scaled access to premium brand advertising demand. Stephanie Latham, […]
Choice Hotels International Blends Authenticity and Spontaneity in Latest Campaign on TikTok
Riding high on the success of ‘A Stay for Any You’ campaign, Choice Hotels International has partnered with influencer Jimmy Darts for its latest marketing campaign on TikTok. It hopes to reach younger travelers through Jimmy’s 12 million followers on TikTok and over 23 million followers across his social platforms. Noha Abdalla, Chief Marketing Officer at […]
Master of Constant Reinvention: LEGO Evolves Brand Identity with New Design Elements
LEGO is set to build a more consistent design experience for its consumers with a new set of design elements. The brand wants to bring joy and pride of building, and creating to life through cohesive design language, refreshed assets, and architecture. LEGO Group’s in-house creative and strategic agency, Our LEGO Agency (OLA) worked with […]
L’Oreal Paris Celebrates Failures with ‘Worth It Resume’, Creates New Definition of Success
L’Oreal Paris, a brand that champions women’s empowerment, has taken its ‘Because You’re Worth It’ a step further with its latest campaign ‘Worth It Resume’. It focuses on professional success and failure and encourages women to become entrepreneurs without fear of failure. Delphine Viguier-Hovasse, global brand president for L’Oreal Paris, said the brand has been […]
Coca-Cola x Marvel: Limited-Edition Packaging and Immersive Storytelling
Coca-Cola in collaboration with Marvel has launched limited-edition packaging and immersive storytelling. From Ant-Man to Captain America, over 30 characters have been featured on Coca-Cola x Marvel cans. The characters, with a balance of white, red, and black tones, are featured on Coca-Cola and Cola-Cola Zero Sugar bottles and cans. Consumers can use scannable QR […]
Bright and Bold: 200-year-old Charity RSPCA Boasts New Look
RSPCA, the largest animal welfare charity in the UK, has unveiled a bold new look and feel to celebrate its 200th year. It aligns with the charity’s new strategy devised to respond to the growing challenges faced worldwide in animal welfare. RSPCA partnered with design agency Jones Knowles Ritchie (JKR) for the new brand identity. […]
