Pepsi has stepped into a food-focused collaboration with ‘Talking Sabor’, the brand’s first-ever streaming series. This collaboration is with celebrity chef and restaurateur Aaron Sanchez and COCINA. Talking Sabor is set for launch on April 24 exclusively on Hulu.
Chef Aaron and Pepsi, in the eight-episode and limited-edition program, invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the most diverse Latin food eateries across the country. In the series, Chef Aaron and his special guests visit 16 restaurants in major cities to showcase the best of Hispanic culture, community, and cuisine.
Chef Aaron said Talking Sabor is a journey to the heart of what makes Latin cuisine so special – its ability to bring people together through rich flavors and stories. “Collaborating with Pepsi and Disney has allowed us to turn the spotlight on the vibrant traditions and diverse communities behind Hispanic-owned small businesses. Every episode, every dish, and every story is a testament to the beauty of sharing a meal and savoring the incredible tapestry of Latin culture.”
Esperanza Teasdale, Vice President & General Manager, of the Hispanic Business Unit, PepsiCo Beverages North America, said food has always been an important cornerstone of Hispanic culture, especially in its ability to foster connections, amplify celebrations, and create community. “We’re proud to work with such a renowned talent Chef Aaron Sanchez to showcase the richness of Latin cuisine, the vibrancy of our culture, and the stories of amazing Hispanic-owned small businesses through Talking Sabor.
This series is one of the newest and largest initiatives as part of the Mejor con Pepsi (Better with Pepsi) brand campaign, which highlights the rich diversity of Latin cuisine while reminding fans that no matter their Latin food preference, every dish is always #MejorConPepsi. The brand has partnered with PepsiCo Juntos Crecemos (Together We Grow), an enterprise-wide initiative to support restaurants, bodegas, and carnicerias to amplify the Mejor Con Pepsi efforts. Each restaurant featured on Talking Sabor is part of the Juntos Crecemos platform, which provides support to help them grow and scale their businesses while contributing to the economic prosperity of local communities.
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