Category: Strategy
11
Jul
Amazon Protects Shoppers From Ecommerce Scams via Technology and Strategy
Amazon is striving to build a world where consumers don’t fall prey to bad actors
09
Jul
What is Ambush Marketing? Cristiano Ronaldo UEFA EURO 2024 Controversy: All You Need to Know
A word that caught everyone’s attention during UEFA EURO 2024 is ‘ambush marketing’ courtesy of
07
Jul
Lipton Ice Tea Brings Back the 90s with Streetwear Brand Cruel Pancake
Lipton Ice Tea has partnered with a fashion brand for the first time - Cruel
07
Jul
JOANN Latest Brand Campaign is ‘JO-AND’, Inspires Next Generation of Creators
JOANN, an arts and craft retailer, has repositioned itself ‘JO-AND’ as part of its latest
03
Jul
53 Million Viewers Tune In: Disney+ Hotstar Sets New T20 World Cup Final Record
The ICC Men's T20 World Cup final 2024 between India and South Africa captivated millions
02
Jul
Embracing Harmony: Rethinking the Language of Branding
In branding, language plays a significant role in defining the narrative and essence of a
