Category: Strategy

Branding Essentials: Decoding the Power of Photography in Brand Atmosphere
07 Feb

Branding Essentials: Decoding the Power of Photography in Brand Atmosphere

Captivating imagery is crucial in brand-building and consumer decisions. Brand images are storytellers that invoke

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Pepsi Max “Tastes OK” Takes a Playful Dig at Rival Brand
06 Feb

Pepsi Max “Tastes OK” Takes a Playful Dig at Rival Brand

Pepsi Max has taken a playful dig at its biggest competitor with the latest “Tastes

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Brand Loyalty in a Smartphone World: The Power of Hyper-Personalization
27 Jan

Brand Loyalty in a Smartphone World: The Power of Hyper-Personalization

Smart phones are everywhere. Over a billion people have smartphones in their pockets, purses, or

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Pepsi Wants Millennials to ‘Get Wild’ For its Wild Cherry
17 Jan

Pepsi Wants Millennials to ‘Get Wild’ For its Wild Cherry

Pepsi has is capturing the essence of modern adulthood and the new wild realities of

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Gen Z Leads Other Generations in Online Shopping
15 Jan

Gen Z Leads Other Generations in Online Shopping

Gen Z, a digitally native generation, loves to shop online and is prompting more brands

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Crafting Heritage Brands: Strategies to Ensure Your Brand Becomes a Classic
14 Jan

Crafting Heritage Brands: Strategies to Ensure Your Brand Becomes a Classic

Have you ever wondered what makes a brand truly special? Is it the captivating logo

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