Category: Strategy

The Beauty makeover – HUL rebrands Fair & Lovely
08 Jul

The Beauty makeover – HUL rebrands Fair & Lovely

I don't think there lives an Indian who is unaware of the brand Fair &

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Google: From a Research Project to a Multi-Billion Dollar Business
27 Sep

Google: From a Research Project to a Multi-Billion Dollar Business

At one point or other, we all dream to be millionaires, billionaires, trillionaires… or whatever

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Global brands made shootouts on FIFA
28 Aug

Global brands made shootouts on FIFA

The 2018 Russia FIFA world cup was not only the cup of tea for football

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Restoring Brand Identity: The Emirates Take off!
30 Jun

Restoring Brand Identity: The Emirates Take off!

Middle East countries are well acknowledged for their tightly combined airlines, airports and tourism strategies.

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Here’s How the Singapore Rebrand Vows to Make Passion Possible
04 Oct

Here’s How the Singapore Rebrand Vows to Make Passion Possible

The global luxury market was in the bottom line for the last few years and

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“We Are Always On”: A peep into Volkswagen’s Brand Strategy
25 Aug

“We Are Always On”: A peep into Volkswagen’s Brand Strategy

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in

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