7 Characteristics of a Strong Brand Strategy
A brand strategy can take as many forms as the number of brands that exist in the world. However, they …
Top 5 Brands in the Apparel Industry
It’s not easy to remain successful with the changing dynamics of the fashion industry. However, brands find their success while …
Measuring your Digital Marketing Success
Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital …
How to Create a Strong Brand Strategy in Three Stages
Brand strategies come in all shapes and sizes. Designing one that fits your brand and company goals is one of …
Importance of Social Listening
I’m sure most of us care about what people think about our brand, how they recommend our brand to others …
4 Reasons why Brand Strategy is Important for your Company
Brand strategy is such an understated word. As marketers, we sometimes truly do not understand the full extent of the …
5 Reasons Why All Start-ups Need Branding
When you are worried about where your next seed capital will come from or how you can possibly patent your …
Make Rebranding Work For You
A brand is worthless if it doesn’t connect with the right audience in a relevant way. In a fast-paced world, where …
Is your Brand a Hero, Lover or a Rebel?
Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s Secret evokes the seductive lover …
Why Social Media Marketing is a must for Brand Communication
Social Media is a powerful medium that must be utilised to achieve your business goals. Here’s a look at just …
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