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961
Strategy Technology
5 Reasons Why You Need a Digital Marketing Strategy
Posted On 30 March 2017 Editor 0

There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, …

1.0K
Strategy
7 Characteristics of a Strong Brand Strategy
Posted On 20 February 2017 Editor 0

A brand strategy can take as many forms as the number of brands that exist in the world. However, they …

1.7K
Industry Strategy
Top 5 Brands in the Apparel Industry
Posted On 30 January 2017 Editor 0

It’s not easy to remain successful with the changing dynamics of the fashion industry. However, brands find their success while …

1.1K
Strategy Technology
Measuring your Digital Marketing Success
Posted On 5 January 2017 Editor 0

Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital …

1.3K
Strategy
How to Create a Strong Brand Strategy in Three Stages
Posted On 30 December 2016 Editor 0

Brand strategies come in all shapes and sizes. Designing one that fits your brand and company goals is one of …

1.8K
Strategy Technology
Importance of Social Listening
Posted On 5 December 2016 Editor 0

I’m sure most of us care about what people think about our brand, how they recommend our brand to others …

1.0K
Strategy
4 Reasons why Brand Strategy is Important for your Company
Posted On 30 November 2016 Editor 0

Brand strategy is such an understated word. As marketers, we sometimes truly do not understand the full extent of the …

842
Featured Strategy
5 Reasons Why All Start-ups Need Branding
Posted On 30 October 2016 Editor 0

When you are worried about where your next seed capital will come from or how you can possibly patent your …

933
Industry Strategy
Make Rebranding Work For You
Posted On 5 February 2016 Editor 0

A brand is worthless if it doesn’t connect with the right audience in a relevant way. In a fast-paced world, where …

802
Industry Strategy
Is your Brand a Hero, Lover or a Rebel?
Posted On 5 January 2016 Editor 0

Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s Secret evokes the seductive lover …

2
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