Category: Strategy

What is Experiential Marketing: Deeper Brand-Consumer Connections
31 Oct

What is Experiential Marketing: Deeper Brand-Consumer Connections

Experiential Marketing, also called engagement or experience marketing, is a strategy that deepens brand-consumer connections

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Halloween Branding: 6 Spooky Campaign Ideas to Engage Your Customers
29 Oct

Halloween Branding: 6 Spooky Campaign Ideas to Engage Your Customers

Halloween brings an exciting opportunity for businesses to connect with customers in delightfully creepy ways.

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Being Smart at the Exact Moment: Inspire Brands on Customer Loyalty
24 Oct

Being Smart at the Exact Moment: Inspire Brands on Customer Loyalty

Reaching the right consumer with the right message at the right moment is crucial and

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Transmedia Storytelling: The Future of Branding in a Digital Age
22 Oct

Transmedia Storytelling: The Future of Branding in a Digital Age

In a world where traditional and digital media coexist, a new form of storytelling has

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Brand Advocacy: The Secret Ingredient Behind Word-of-Mouth Marketing That Works
16 Oct

Brand Advocacy: The Secret Ingredient Behind Word-of-Mouth Marketing That Works

Brand advocacy is when enthusiastic customers, fans, and partners rave about your company authentically. Their

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Domino’s Rewards Program Gives Away Free Emergency Pizza
13 Oct

Domino’s Rewards Program Gives Away Free Emergency Pizza

Domino’s has launched a new Emergency Pizza program in an effort to lure consumers to

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