Chelsea FC, in collaboration with Nike, has unveiled its highly anticipated home kit for the upcoming season. This striking new design aims to symbolize the ‘new fire’ that has ignited within the club, thanks to the recent appointments of head coaches Enzo Maresca and Sonia Bompastor. The campaign surrounding the kit showcases the energy, passion, and determination that burns deep within every Blue.
A Fiery Aesthetic that Ignites the Spirit
The campaign, developed by renowned creative agency, Uncommon revolves around the concept of a blue flame. Utilizing state-of-the-art visual effects and techniques, the agency has successfully captured the essence of Chelsea FC’s unwavering spirit. The campaign encompasses a wide array of mediums, including film, photography, design, outdoor advertisements, and social media content.
Starring the Champions of Tomorrow
Celebrated sportspersons including Cole Palmer, Sam Kerr, and Moises Ciacedo lead the charge in this captivating campaign, along with a selection of the club’s most promising young talents. These individuals embody the essence of Chelsea FC, showcasing their dedication, talent, and determination to succeed. Their presence in the campaign highlights the club’s commitment to nurturing and promoting the next generation of football stars.
Visual Identity and Soundtrack
Uncommon has taken the opportunity to craft a fresh visual identity for Chelsea FC, which permeates throughout the entire campaign. This distinctive visual identity features the iconic Chelsea lion logo, cleverly paired with the acronym ‘CFC LDN’. This marks the debut of this visual identity, which will continue to evolve and be showcased across the club, stadium, and players throughout the season.
To further enhance the campaign’s impact, Uncommon enlisted the talents of Thomas Van Kristen, a lifelong Chelsea fan, to direct and shoot both the still photography and film components. Complementing the visuals is an original soundtrack by London-based producer and DJ Joy Orbison. Joy Orbison has curated a bespoke edit of his track Flight FM, adding an extra layer of energy and excitement to the campaign.
Bottomline
With the release of their new home kit, Chelsea FC and Nike have embraced a ‘melting pot’ design that encapsulates the club’s renewed energy and determination. The campaign, masterfully crafted by Uncommon, serves as a testament to the club’s commitment to excellence and its desire to bring the iconic London club to the world stage. As the new season approaches, Chelsea FC’s fans, players, and club members eagerly anticipate the opportunities and success that lie ahead.
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