Honda is set to introduce the next-gen electric SUV and sedan “Honda Prologue” co-developed with General Motors. It delivers a sporty driving experience with a tech-rich cabin and plenty of room to roam. Honda Prologue offers exciting performance and sustainability.
This is touted to be the Japanese automaker’s first mass-market electric car for the US. The Prologue design stands out looking muscular but sporty. It is much lower and more aerodynamically efficient and boasts a much longer wheelbase at 121.8 inches. Honda Prologue is powered by the Ultium battery pack, thanks to GM. Lance Woelfe, AVP of Honda sales at America Honda, said the arrival of the all-new Honda Prologue is a pivotal moment for the brand as Honda begins the transition to a zero-emissions future.
It has a panoramic sunroof, simple LED lighting elements, an upright tablet-style infotainment display, a streamlined dashboard design, as well as a clutter-free center console. The Prologue is regarded as a brand-new nameplate for the Honda brand. The design team worked tirelessly to make the Prologue look clean and modern to fit in well with the rest of Honda’s SUV lineup.
Honda Keep Dreaming Campaign
The Japanese carmaker has launched a new brand campaign “Keep Dreaming”, which highlights Honda’s environmental leadership, past, present, and future. Honda is committed to achieving the global goal of carbon neutrality, net zero emissions, for all products and corporate activities by 2050. The latest campaign features the first-ever Honda mural Wall of Dreams, showcasing Honda’s dreams that have moved and inspired people.
Keep Dreaming also offers an interactive augmented reality (AR) experience, introducing Honda’s first all-electric SUV “the 2024 Prologue”. It also highlights Honda’s most important breakthroughs in lowering emissions over the past 50 years and a glimpse of the company’s most extraordinary future innovations.
Jessika Laudermilk, Assistant Vice President, America Honda Marketing, said the company wants to celebrate the Honda dreamers who have helped people through the continuous pursuit of innovative mobility solutions. “This new spot is a testament to the power of determination that has always guided Honda while demonstrating how far you can go if you just keep dreaming.”