BODYARMOR has emerged as the Official Sports Drink partner for the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA). The brand, for the first time, will be featured across the League on April 20.
BODYARMOR, as part of the agreement, will hydrate NHL Players with its sports drink on benches at games and practices, and off the ice in locker rooms and in training facilities. The logo and branding will be featured across all hydration queues, including coolers, squirt bottles, and towels on NHL benches during NHL games.
Kyle McMann, NHL Senior Vice President, Global Business Development, described the partnership as game-changing. “The BODYARMOR team shares in our vision to grow the game, and beyond hydrating the best hockey players in the world on and off the ice, BODYARMOR will be woven into core NHL fan engagement and youth initiatives along with a robust presence across our efforts to promote NHL prospects. We’re thrilled to welcome BODYARMOR to the NHL family and look forward to working together to engage our passionate fans.”
Tom Gargiulo, CMO of BODYARMOR Sports Nutrition, said the NHL is a marquee sporting property in North America. “Hockey is one of the fastest-growing team sports, so we couldn’t be more excited to partner with the League and the Players as their Official Sports Drink. NHL Players demand the best in hydration, so we’re proud to be able to provide BODYARMOR Sports Drink options to some of the best athletes in the world.”
Jasmine Lew, NHLPA Senior Director, Business Operations & Associate Counsel, expressed excitement to partner with BODYARMOR. “The combination of the Players’ world-class skill on the ice, along with their ever-increasing audience and accessibility off of it, will be showcased through this new partnership. We are proud to be in a position to amplify BODYARMOR’s enthusiasm for growing the sport alongside the importance of hydration.”
The partnership between BODYARMOR and NHL extends the brand’s presence to the youth level. BOBYARMOR will support and expose young fans in local communities to the sport of hockey via NHL Street – NHL’s official youth hockey league providing kids with the opportunity to learn and play hockey.
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