Noon, a leading e-commerce platform, has taken a bold step to exclusively stream the 2023-2024 IPL seasons on its app. It has purchased digital streaming rights to broadcast cricket tournament matches in the UAE, Saudi Arabia, and Egypt.
Users can watch uninterrupted, high-quality video streams of all IPL matches through Noon’s exclusive digital rights. Anmol Jain, Growth & Digital Strategy at Noon, highlighted that cricket, with a five million-plus market, is one of the most popular sports in the region. “We’re very excited to offer our fans a new way to experience cricket. With the new in-app streaming feature, fans can now sign up for a subscription that gives them uninterrupted access to a full season of live Indian Premier League, as well as special features like post-game analysis with cricket legends.”
Jain outlined that subscribers can access pre-match, mid-innings, and post-match analysis in one place by tapping the TATA IPL toggle on the homepage of the app. He said cricket enthusiasts can hear what cricket legends like Harsh Bhodle, Michael Vaughan, and Joy Bhattacharjya have to say, and also look back at match highlights and enjoy player spotlights.
The executive added that Noon has worked with partners to offer them prime visibility during the IPL – via multiple format advertising slots available to book. Jain believes advertising opportunities like these provide their partners with a unique opportunity to reach a large number of consumers in the UAE, KSA, and Egypt, while also building brand awareness and strengthening relationships.
Noon’s in-app entertainment user base has also grown significantly. The e-commerce platform is pleased with the level of engagement it had with Golazo, World Cup 2022 predict and win the game, and now the IPL streaming service. Noon is always looking for ways to improve and make its app better for its users.