Wildcraft India, a renowned outdoor and adventure gear brand, has partnered strategically with Dubai-based retail conglomerate Apparel Group to expand its presence in the Gulf Cooperation Council (GCC) region. Let’s explore the implications of this strategic alliance and its impact on the outdoor gear industry.
Elevating the Outdoor Gear Market in the GCC
The strategic alliance between Wildcraft India and Apparel Group signifies a pivotal move to position Wildcraft at the forefront of outdoor and adventure gear retail in the GCC region. Gaurav Dublish, Co-Founder of Wildcraft India, emphasizes the collaborative mission to inspire individuals to embark on outdoor journeys while championing sustainability and responsible adventure.
In the CEO of Apparel Group, Neeraj Teckchandani’s words, “Apparel Group is proud to forge this strategic alliance with Wildcraft India, a brand that epitomizes innovation and quality in the outdoor industry. This collaboration marks a pivotal step in our ongoing commitment to introduce dynamic and quality brands to the global retail forefront. We are confident that Wildcraft’s unique product line will deeply resonate with our customers, further solidifying our position as a leader in the international retail sector.” said
This partnership aims to inspire individuals to embark on outdoor journeys while championing sustainability and responsible adventure, setting a new standard in the industry.
Expanding Accessibility and Presence
Wildcraft India has pioneered the outdoor gear industry, known for its commitment to innovation and quality. Since expanding internationally in 2015, Wildcraft has made significant strides in the Middle East and Central Asia. The collaboration will leverage Apparel Group’s extensive global network and deep retail expertise to enhance Wildcraft’s presence in the GCC region.
Expanding Reach through Shop-in-Shop Collaborations
This partnership with the Apparel Group collaborating with leading retailers through Shop-in-Shop (SIS) collaborations, ensuring offline and online accessibility for the Wildcraft brand. This strategic tie-up aims to establish the Wildcraft brand across consumer touchpoints in Saudi Arabia, UAE, Oman, Qatar, Bahrain, and Kuwait, solidifying its presence in the GCC region.
Final Thoughts
As the world’s first and largest tropical outfitter, Wildcraft India is poised to redefine the outdoor gear landscape in the GCC. At the same time, Apparel Group’s extensive retail network and commitment to introducing dynamic and quality brands to the global forefront set the stage for an exceptional partnership that promises to elevate the region’s outdoor lifestyle experience.
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