The IPA Effectiveness Awards are the most prestigious awards in our industry, the benchmark of excellence in effective marketing, says Catherine Kehoe, the new Chair. She joins Convener of Judges Jo Arden, Chief Strategic Officer at Ogilvy UK, and Deputy Conveyor Charlie Ebdy, Chief Strategy Officer at OMD UK, in presiding over the Client, Industry, and Technical Judging Panels.
“At a time when budgets are under increased scrutiny, proving the value of your marketing spends has never been more important, so I am looking forward to seeing how clients and agencies have worked in partnership to deliver outstanding growth and return on their brand communication,” Kehoe said.
Jo Arden, Chief Strategy Officer at Ogilvy UK, touted Catherine as a true leader in her field. He said she has shown an unparalleled dedication to marketing effectiveness throughout her storied career. “I am delighted that she will be joining us as Chair of Judges for the IPA Effectiveness Awards. Her insight and expertise will be invaluable during the judging process, guiding our analysis as we identify the papers that have delivered the best, and most effective, value for their clients.”
The IPA Effectiveness Awards, which was established in 1980, has emerged as a global language of marketing. Winning the IPA Effectiveness Award is considered “big” as it opens doors, builds brands, launches careers, grows budgets, attracts talent, and advances knowledge.
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