Pure Leaf has introduced its latest innovation ‘Pure Leaf Zero Sugar Sweet Tea’. This is a delicious, real brewed, high-quality sweet, iced tea with zero sugar and zero calories. Pure Leaf roped in Ghostbusters: Frozen Empire actors Emily Alyn Lind and Celeste O’Connor for the brand’s ‘Unbelievably Sweet Files’ campaign.
This campaign is exciting and fun. It features extraterrestrial sightings, ghost stories, or simply inexplicable phenomena, which the society craves – the unbelievable. Pure Leaf’s Unbelievably Sweet Files includes a video starring Emily and Celeste, in which they uncover the truth of the new Zero Sugar Sweet Tea; a national promotion calling on fans to submit their out-of-this-world accounts; and a multi-city tour.
Emily Alyn Lind believes a delicious zero-sugar sweet tea that actually tastes good seems like a dream. “I’m thrilled Pure Leaf has nailed it. Celeste and I have had a blast finding a sweet tea that satisfies your cravings without a load of extra sugar. You have to taste it to believe it.”
Celeste O’Connor said the sweet, iced tea tastes truly incredible. “It really is hard to believe it has zero sugar. Emily and I both love a good mystery, so we’re excited to help tea lovers uncover this new truth: sweet tea doesn’t need sugar to be deliciously sweet and satisfying.”
Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership, said launching the brand’s first-ever Zero Sugar Sweet Tea has been a long time coming. “We know this is an iced tea option consumers are looking for today, and we took the time needed to perfect our recipe. We wanted to make the delicious taste of sweet tea happen without sugar while keeping Pure Leaf’s standards of real, freshly brewed tea that consumers have come to know and love.” The executive added that partnering with Celeste and Emily to help consumers believe this unbelievable product has been a fun way to explore the phenomenon together.
Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with the perfect level of sweetness. Real brewed without artificial flavors, colors, concentrates, or preservatives, each bottle contains zero calories and zero grams of sugar.
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