As part of her work in helping fight obesity in children, Michelle Obama has launched PLEZi Nutrition to offer healthy food and beverages. PLEZi, a public benefit company, was co-founded by the former U.S. First Lady to provide parents with healthier food options for children.
Michelle Obama, through PLEZi, wants to help raise a healthier generation of kids. “I’ve learned that on this issue if you want to change the game, you can’t just work from the outside. You’ve got to get inside. You’ve got to find ways to change the food and beverage industry itself. I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.”
PLEZi is the first product to launch under the brand. It’s a new kids’ drink that will come in four flavors and contains 75 percent less sugar than the average leading fruit juices, with no added sugar, plus fiber and other nutrients. The drinks are available at Target and Sprouts, as well as online at Walmart.
Obama will work behind the scenes to guide the company’s mission as a driver of change and model for how food and beverage brands can support the health of the next generation. The company said PLEZi Nutrition is focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness overall. It’s also adding in nutrients kids need, with the aim to replace sugary drinks and snacks.
PLEZi Nutrition will also work to provide, beyond its product lines, with an educational platform for parents and kids. It wants to dedicate a chunk of its marketing budget to promotional content around what’s best for kids’ health, and the importance of water as a primary beverage for kids.
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