Suncare brand COOLA is keeping up with times by adopting a new look, refreshing its packaging. COOLA wants to reflect its expertise and superiority in SPF by revealing a brand-new look that highlights its focus on efficacy and innovation.
Its cult-classic packaging was originally designed to represent its organic and lifestyle positioning. COOLA pioneered the market with innovative shifts and continues to break new ground in the suncare category.
Christina Peng, CMO at COOLA, said their new look is part of the brand’s growth strategy over the last 5 years that prioritized its innovation-led premium skincare segment. The brand refresh continues this strategy by incorporating the iconic gradients from these award-winning face products along with its signature Pacific Ocean blue across its full portfolio.
“At COOLA, we consider ourselves ‘Serious About Sun’ – which embodies our lifestyle in San Diego, but also how much we prioritize our science and innovation. It takes an incredible amount of research and expertise to create an effective formula that feels the way our products feel. But even if we’re serious about the science, it doesn’t mean we’re too serious to enjoy the sun. Ultimately, we want to create the best skincare products that consumers can trust. We take on the hard work so they can focus on the things in life that matter most.
COOLA has simplified its packaging across its portfolio, but embraced its heritage. Peng pointed out that COOLA is stepping to the forefront to break through retail shelves and bring the brand to life. “COOLA’s new tagline ‘SPF Perfected’ conveys not only its north star, but why the brand was first created – to make the healthiest, clinically effective SPF with a feel to love – so that consumers will want to wear it everyday.”
The new look reflects the brand’s greater push for sustainability in its packaging, including using more post-consumer recycled material in its tubes and removing boxes when possible. COOLA stays true to its dedication to staying green, working closely with farmers to ensure its ingredients are organically and sustainably farmed, preventing waterway pollution and soil erosion caused by conventional farming systems, and mitigating the effects of climate change.
Also Read: Dole Packaged Foods Tackles Organic Waste with Functional Fashion
