Open Media, a leading provider of out-of-home advertising sites in the UK, has undergone rebranding and launched a brand-new website, as well as a new strapline “There’s no place like out of home”. The new design is the work of Agent, a brand and communications agency. The rebranding embodies Open Media’s commitment to innovation and excellence in out-of-home advertising across the UK.
The fresh new look supports Open Media’s, the first B-Corp certified outdoor media owner in the UK, evolution as a forward-thinking business, with a wide network of out-of-home sites covering the entirety of the UK. Moreover, the new website places a strong focus on user satisfaction, offering a seamless interface and comprehensive information about various sites and formats.
Mike Smith, CEO of Open Media, said the rebrand and new website represent a significant milestone in their journey. “It’s driven by our commitment to representing clients in engaging, sustainable, and responsible ways. The new visual identity reflects our unwavering dedication to upholding these standards. We look forward to making 2024 our best year yet with the support and feedback of our valued clients and partners.”
Michael Cottage, creative lead at Agent, said from the early stages of brand conceptualization, it became clear that a stand-alone mark representing a sign-off of care from the Open Media team would be a powerful visual to spearhead the new brand. “A fluid device, whose primary form feels ever-changing and morphing in perspective, serves as an almost 3D visual portal with out-of-home advertising at the center. As a brand device, this shape is fluid, extending, shrinking, and moving as a representation of Open Media’s unwavering commitment to meeting the needs of brands, clients, their people, our planet, and our places.”
Open Media looks ahead with optimism and invites clients, partners, and the community to join them on this exciting journey.
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