Audi is ready to take on roads with the refreshed brand identity

Audi Brand the Change

Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia.   The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are […]

Energising Abu Dhabi the Mubadala Way

Mubadala Energy Brand The Change

Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture.     With a working interest production of over 430,000 barrels of oil equivalent […]

From Red Sea and Beyond

red-sea-global-brand-the-change

The Red Sea Development Company (TRSDC), one of the leading tourist development projects of Saudi Arabia, specialised in Red Sea Project, has recently rebranded to Red Sea Global (RSG). Last Tuesday, the announcement was made by the company during the sixth edition of Future Investment Initiative in Riyadh on Oct. 25. This rebranding is part […]

Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]

Belkin says to get rebranded with the future

belkin-brand-the-change

Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]

Atlassian Rebrands with a Bold New Look

Atlassian Corporation Plc is an enterprise software company that develops products for software developers, project managers, and content management. It is best known for its issue tracking application, Jira, and its team collaboration and wiki product, Confluence. Atlassian serves over 60,000 customers. Mike Cannon-Brookes and Scott Farquhar founded Atlassian in 2002. The pair met while studying at the University of New South Wales in Sydney. They bootstrapped the company for several years, financing […]

YouTube unveils first own-brand Font: YouTube Sans

For a brand like YouTube, typography is an important element that attracts the attention of users by creating an appealing, memorable experience for them. In February 2017, YouTube announced the launch of its digital cable service YouTube TV, an over-the-top MVPD-style subscription service available for $35 per month. The service will allow paying users to […]

L&T Infotech gets a New Brand Identity

In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company, is rebranding itself as LTI. A subsidiary of the Larsen & Toubro Group, L&T Infotech is dropping the ‘IT’ factor from its title. While this looks like a much awaited transformation that started internally 18 months ago, it could also be perceived […]

The Story Behind Dubai Expo 2020 Logo

The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of […]