7Up Comes with a Zesty Citrus Twist of Brand Refreshment

7up brand the change

PepsiCo has unveiled its latest 7UP flavor with a zesty citrus taste along with a refreshed visual identity. Featuring a bold and playful design with a 3D drop shadow, the new design adds depth and dimension. Against its signature green on the main body of the can, citrus colors accentuate the shadow space. For the […]

Burberry’s Latest Rebranding Signals a New Era in Fashion Branding?

burberry brand the change

How Burberry’s Updated Brand Identity is Path Breaking? In the world of fashion, trends, and styles come and go, often emerging as completely new entities seemingly overnight. Many fashion labels have been changing up their brand aesthetics, moving away from the classic and traditional serif fonts and towards more modern and stylish sans-serif fonts. Serif […]

Eurostar’s New Logo Is a Homage to Iconic Train Travel Brands

Eurostar Group’s striking new identity combines train providers Thalys and Eurostar into one fresh, exciting brand. The rebranding will take place over the next several months and will be rolled out across all of the company’s operations, including its trains, stations, and website. With a vibrant blue and deep navy as well as six auxiliary […]

Celebrating Every Story: Warner Bros Rich 100-Year Journey

The iconic film, TV, and entertainment company Warner Bros is celebrating its 100th anniversary in 2023. The Warner Brothers were founded in 1923 by Harry, Albert, Sam, and Jack Warner, and are today considered one of Hollywood’s top studios with unrivaled content libraries, which are home to 100 years of fan favorites. There are many […]

Cartoon Network is Looking to Expand Viewership with Rebranding

AFTER a long day at school, coming home in our dirty clothes to watch cartoons was the most relaxing thing we could do. Powerpuff Girls or Dexter’s Laboratory on Cartoon Network were all there was to watch without the immersive internet and latest gadgets. Now a significant brand revamp was outlined by Cartoon Network. This […]

Audi is ready to take on roads with the refreshed brand identity

Audi Brand the Change

Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia.   The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are […]

Energising Abu Dhabi the Mubadala Way

Mubadala Energy Brand The Change

Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture.     With a working interest production of over 430,000 barrels of oil equivalent […]

From Red Sea and Beyond


The Red Sea Development Company (TRSDC), one of the leading tourist development projects of Saudi Arabia, specialised in Red Sea Project, has recently rebranded to Red Sea Global (RSG). Last Tuesday, the announcement was made by the company during the sixth edition of Future Investment Initiative in Riyadh on Oct. 25. This rebranding is part […]

Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]