Vuzix and Materialise Join Forces to Produce Smart Eyewear Using 3D Printing Technology

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology, has partnered with Materialise, a 3D printing pioneer, to accelerate the design and production of smart eyewear using 3D printing technology. Both companies aim to accelerate the development of new innovations for enterprise applications, from warehouses to operating rooms. The collaboration will […]

Lego’s ‘Dreamzzz’ YouTube Series Launches with Anamorphic Billboards in Major Cities


Lego has brought to life their new YouTube series – Dreamzzz, launching a global marketing campaign featuring larger-than-life characters from the show in an incredibly creative manner. Three major cities, London, New York and Tokyo, have been overrun with anamorphic billboards of various Lego characters, such as giant flying cat owl, Zian, the epic Crocodile […]

Mattel’s Barbie and Swoon Team Up for Limited Edition Pink Lemonade

Mattel‘s Barbie Land and Swoon, the zero-sugar lemonade and iced tea brand, have joined forces for a limited-edition release called “Barbie Pink Lemonade.” The refreshing drink, which features the same monk-fruit-sweetened formula as Swoon’s regular lemonade, comes in an exclusive, co-branded label. The drink’s can is primarily Barbie pink, with a lemon slice and two […]

Wim Cafe’s Rebranding: A Refreshing Twist on Traditional Cafe Branding

Wim, the new coffee joint in Philadelphia, has been creating a buzz in the city’s cafe scene with its refreshing typographic take on branding. Created by designers Hanna Karraby and James Paris, the identity balances a heavy graphic logo with playful illustrations, resulting in a contemporary yet approachable look. Through this post, I am attempting […]

Lee and Dragon Ball Z Mark Collaboration With Capsule of Tops and Shorts

Two iconic global brands Lee and Dragon Ball Z are celebrating their first-ever collaboration with a curated capsule of tops and shorts. It takes a fun approach to blend authentic nostalgia with trends. The collection, which is available in the U.S. and Europe, focuses on tops and tees with select shorts and a knit dress […]

Social Cycling: END. & Adidas to Launch Velosamba Sneakers

Decorative Image

END. and Adidas have drawn inspiration from modern cycling clubs for their latest collaboration, yet to be launched, Velosamba sneaker pack. Dubbed “Social Cycling”, it combines low-key style cues from the world of cycling with classic terrace footwear aesthetics. The Velosamba sneakers are centred around coffee and beer, two classic pit stops for any seasoned […]

Nike to Collaborate with Japanese Designer Nigo for New Sneaker

Nike is set to work with streetwear titan, Nigo who founded Bape and Human Made, for a new sneaker. Nigo has extensively worked with rival Adidas over the past 20 years. The collaboration with Nike marks a dramatic shift in the Japanese designer’s footwear alliances. But word is that Nigo and Nike are still in […]

H&M Partners With ThredUp for First Ever Resale Program for the U.S Market

H&M fashion Partners With ThredUp

Fashion retail giant H&M, in collaboration with ThredUp, has launched its first-ever program, “H&M Pre-loved”, for the U.S. market. The brand wants to establish circularity for its company and customers by offering them easy access to second-hand pieces that are still in good condition. American customers can avail of the H&M Pre-loved online shop from […]