Balenciaga’s Holiday Ad Campaign Sparked Controversy
How it started? Balenciaga, the fashion house, released its holiday ad campaign earlier this month, featuring children holding teddy bears in bondage harnesses. the brand "Balenciaga" just did a uh….. interesting… photoshoot for their new products recently which included a very purposely poorly hidden court document about 'virtual child porn' normal stuff pic.twitter.com/zjMN5WhZ0s — shoe […]
Facebook’s New Household Audience Targeting Feature
For years, marketers have been using Facebook ads to target their niche audiences. Soon, Facebook will also offer them the capability to target their ads to specific people within a household. Now, how cool is that? The new household audience targeting feature announced by the social network recently will let brands direct ads to entire […]
Click to Messenger Ads now available on Instagram
Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]
Quora launches a Self-Serve Ad Platform
The popular question and answer site, Quora has launched its self-serve ad platform to advertisers globally just over a month after it reached unicorn status by raising $85 million at a valuation around $1.8 billion. Quora, which has been around for 7 years now and which over the years have become the go-to platform to […]
5 Reasons Why You Need a Digital Marketing Strategy
There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, the fact is that having a digital marketing strategy, irrespective of the size and scale of your business, can make a huge difference to your end results, if executed properly. A digital marketing strategy is […]
