Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]

Belkin says to get rebranded with the future

belkin-brand-the-change

Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]

Animal Planet featuring a new jumping blue elephant!

Animal Planet Mockups

  Leap of Faith, they call it! And it’s a blue elephant. But, seriously?? A blue Elephant! It’s a strange colour choice. Blue is not an animal colour. Yes, I am talking about the new rebranding Animal Planet did a couple of days ago. Animal Planet is at the beginning of its 20s, basically the […]

Taking a U-turn: Uber rebrands again

Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled again! To sort out the entanglements and to separate right from wrong is tricky. And this is what Uber is trying to do! Uber is redefining the brand, once again after the messy rebrand done […]

Google AdWords got rebranded to Google Ads!

  Google dropped the popular Google Adwords and DoubleClick, launching a rebranded service called Google Ads, after a fall back of 18 years. The new Google ad line-up encompasses three core pillars, and they are Google Ads, Google Marketing Platform, and Google Ad Manager.     Advertising options are changing with this rebranding, and as […]

Here’s How the Singapore Rebrand Vows to Make Passion Possible

The global luxury market was in the bottom line for the last few years and it looks like it’s making a head start due to the opulent Chinese buyers, according to reports released by the luxury consultancy ‘Bain & Co’. At an event in Singapore, held on 24 August 2017, the country revealed their master plan […]

“Important to Important People”: Ad Age Revamps New Look

Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and branding across platforms. “Our name change is a symbol to our audience about our evolution. It not only reflects becoming current, but it also reflects a philosophical shift to go beyond advertising as the primary […]

Kodak Rebrands With a Twist, Revives the Iconic Logo

Kodak, established in 1888, is an imaging-based technology company. They have long been associated with manufacturing consumer cameras and films and waiting for a good number of days before the images could develop. Kodak also has a line of print systems and other enterprise solutions which serve at professional and business levels. Currently, Kodak provides […]