flydubai Introduces ‘The Business Suite’ Premium Business Class Seat
flydubai has unveiled its latest premium business class seat at the Arabian Travel Market (ATM) 2023. The airline will introduce The Business Suite on its newest aircraft in the last quarter of 2023. The Business Suite is the latest evolution in flydubai’s Business Class offering which will see 10 suites introduced to a number of […]
Minute Maid: 77-year-old Juice Brand Undergoes Refreshing Makeover
The world’s largest juice brand Minute Maid will now be seen with retro signatures and flat graphics which give a cheeky vibe. Minute Maid has united its disparate identities across the globe, del Valle in Latin America, and Cappy in Europe and Africa, with a singular look. The new look is the works of Jones […]
Trustpilot’s New Visual Identity: A Fresh Look at User Reviews
Trustpilot, the Danish review website, has recently undergone a visual overhaul that celebrates its diverse range of user reviews. The new look, designed by independent creative company Barkas, takes a unique approach to branding by embracing the full spectrum of customer experiences. https://www.creativeboom.com/uploads/videos/69/691e972b5064fd12a714d63c43c390faabdc4f32.mp4 Let’s take a closer look at Trustpilot’s new visual identity, including its […]
Propel’s New Brand Campaign Inspire People to Stay Active
Propel Fitness Water, a PepsiCo brand, has partnered with actor, director, and producer Michael B. Jordan in a new campaign to encourage people to get active and make the world their gym. The campaign, features a 30-second television spot starring Jordan as he runs through a city that transforms into a gym around him. The […]
Minute Maid Gives Dose of Vitamin D Via Reimagined Billboards
Minute Maid is giving the masses an extra dose of essential Vitamin D through three uniquely styled billboards. The brand has deployed: Reflective Billboard – to reflect the sunlight down to the street level, redirecting sunlight into the area buildings will have blocked Open Billboard – this allows sunlight to shine directly through, removing shadows […]
Cadbury Launches New Twirl Mint Bar in ‘Un-advertising’ Campaign
Cadbury has introduced its latest product Twirl Mint bar, a limited-edition, in an “un-advertising” campaign. The tongue-in-cheek campaign pokes fun at the exclusivity of limited-edition bars. Actually, Cadbury with creative agency VCCP has tapped into reverse psychology to get consumers to try out its Twirl Mint bar. The brand wants to build on the success […]
Jaro Education Launches #AtkeMatRaho to Motivate Professionals
#AtkeMatRaho is Jaro Education’s first brand film to inspire and motivate professionals to achieve their full potential. It encourages them to excel in their careers through continuous learning and skill development. But this film is not limited to experienced professionals. It also targets fresh graduates and young professionals starting off in their careers. The campaign […]
YouTube Ups Incentive for Advertisers to Use Shorts and Drive Monetization
Seeing the boom in short-form video segments, YouTube is set to use it to its advantage by incentivizing it for advertisers and driving the platform’s monetization. YouTube announced new ways to introduce Shorts into awareness campaigns to reach highly engaged audiences. The platform is expanding Shorts into Video reach campaigns, which use Google AI to […]
Mattel’s Barbie and Swoon Team Up for Limited Edition Pink Lemonade
Mattel‘s Barbie Land and Swoon, the zero-sugar lemonade and iced tea brand, have joined forces for a limited-edition release called “Barbie Pink Lemonade.” The refreshing drink, which features the same monk-fruit-sweetened formula as Swoon’s regular lemonade, comes in an exclusive, co-branded label. The drink’s can is primarily Barbie pink, with a lemon slice and two […]
Versatility Meets Modularity in This Latest Campaign by Renault TRIBER
Renault India has launched a new campaign, #LifeOnDemand, to showcase the unique features and flexibility of the Renault TRIBER, the number one European brand in India. The campaign is aimed at highlighting the incredible versatility and adaptability of TRIBER, with over 100 seat configurations and storage options. Unmatched Modularity and Infinite Space The new campaign […]
How Brands Can Leverage Strengths of Digital Audio to Keep Pace With Evolving Path-to-Purchase
High-speed internet connectivity and mobile devices have made digital audio an integral part of our daily lives. It offers significant opportunities for consumers, brands, and retailers alike to leverage the strengths of digital audio. The diverse and dynamic digital audio landscape, including podcasts, audiobooks, and music streaming services among others, offers listeners a wealth of […]
Why has Kraft Heinz Company Launched ‘Homebake’?
HOMEBAKE is the Kraft Heinz Company’s newest brand, a family-friendly, mix-and-match collection of frozen foods. It includes entrée, side, and veggie dishes with over 500 possible menu combinations from 15 base products. All offerings are uniquely dressed to cook together in one standard oven at 425 degrees for 30 minutes. This is a first for […]
