India’s Winning Streak Continues with 10 Medals on Cannes Lions 2023
India had a fantastic day three at the Cannes Lions International Festival of Creativity 2023, winning 10 medals, including four silver and six bronze. The country’s total medal tally now stands at 16, with the creative industry continuing to flourish with innovative campaigns and ideas. Let’s take a closer look at the winning campaigns and […]
Saudi Arabia Takes Home First-Ever Grand Prix in Creative Commerce Lions
On the penultimate day of the Cannes Lions International Festival of Creativity 2023, Lions were awarded in Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation, and Mobile. Regional Network of the Year awards also were announced. Follow me as I walk you through the main awards on the fourth […]
Ryan Gosling Celebrates TAG Heuer 60th Anniversary of Carrera Timepiece
Swiss luxury watch TAG Heuer celebrated the 60th anniversary of its iconic Carrera style with the premiere of a short film The Chase for the Carrera starring Ryan Gosling. Frederic Arnoult, TAG Heuer CEO, said TAG Heuer has always had a close connection to Hollywood, with its timepieces worn on the wrists of silver screen […]
Pizza Anywhere: Domino’s Launches Integrated Campaign for Pinpoint Delivery
Domino’s Pizza is taking convenience and innovation to the next level with the launch of its new ‘Pinpoint Delivery’ feature. Pinpoint Delivery allows customers to have their pizza delivered to practically any location they choose by dropping a pin on the Domino’s app map. Let’s know more about this feature from the famous Pizza brand. […]
Heinz Introduces Three New Spicy Ketchup Flavors
Heinz, the world’s most loved ketchup brand, is tantalizing your taste buds with the launch of three spicy ketchup flavors for your French fries, burgers, and chicken nuggets. It has also unveiled the first-ever Heinz Hot 57 Sauce, which features a diverse range of flavours and unique pepper bases. The new kinds of ketchup offer […]
Chips Ahoy Rethinks Content, Revamps Media Strategy Centered on Real-Life Experiences
Chips Ahoy, in a media strategy overhaul, is shifting television to digital to better target Gen Z consumers. It’s focused on developing content appropriate for different digital platforms like TikTok, Twitter, and Instagram. Natalie Gadbois, senior brand manager at Chips Ahoy, said their decision was data-driven and ushered in by cord-cutting trends and lagging linear […]
‘What’s in a Number?’: PhonePe’s Campaign Exposing the Menace of Spam Calls
Have you ever been caught off guard by a call from an unknown number, offering you something you were just thinking about buying? Or maybe you’ve given your number to an insurance provider, only to be bombarded with endless calls for weeks on end. If this sounds familiar, you’re not alone. PhonePe’s new ad campaign, […]
Sanpellegrino Takes ‘Treat Yourself to a Taste of Italy’ Campaign to the Road
Sanpellegrino is taking to the road this summer with “Treat Yourself to a Taste of Italy”. The Italian soft drinks brand is tantalizing consumers’ taste buds with sampling activity, across London and Manchester, of its Tastefully Light sparkling fruit range. The outdoor marketing campaign is all about creatives. Sanpellegrino has even deployed a retro-branded sampling […]
