Fashion Brands at Forefront of Driving Positive Change, Ushering in Greener Future: Maersk
With the latest cutting-edge technology, new vessels, and new fuels, Maersk aims to be climate-neutral by 2040. The shipping giant recently launched Maersk ECO, a new solution to decarbonize ocean logistics, as it works towards replacing fossil fuels with green alternatives. Maersk has recognized the need and demand for a green footprint by fashion brands. […]
Dairylea Lunchables Are Now Lunchers
Dairylea has rebranded its Lunchables range to Lunchers to keep it relevant with today’s consumers and convenience. It comes with new and improved recipes to delight its beloved consumers. Ria Rianti, senior brand manager at Mondelez International, said the new packs will contain less salt and saturated fat than the previous recipes. It will maintain […]
Pleasures Collaboration With Puma Fuses Two Worlds
Pleasures teamed up with Puma for the Velophasis sneaker model, a fusion of two worlds – the counter-culture in music and its code, and the retro-futuristic codes of Puma’s latest shoe models. It features a purple-colored translucent cage with the PLEASURES logo embossed in black. The color treatment of Velophasis adheres to the sole in […]
Up Close and Personal: Castore Takes Andy Murray’s Pelvis to the Billboard
As rackets are smashed at Wimbledon in England, Castore has featured Andy (Andrew) Murray’s troublesome hip on a billboard! It may be a gimmick as the British sportswear brand has definitely taken marketing off the wall! Being a major sponsor of Andy Murray, Castore has definitely taken advertising & marketing to a whole new level. […]
Wakefit.co Unveils Fresh Brand Identity, Introduces New Brand Logo
A leading sleep and home solutions company in India, Wakefit.co has refreshed its brand identity and unveiled a new brand logo. The brand offers innovative and top-quality home solutions, enabling people to optimize their living spaces. Wakefit.co believes a home is not just a place of residence it’s also a dynamic and vibrant space where […]
Mango Invests in Union Avatars for Digital Identity
Mango has invested in Union Avatars to strengthen its technology and digital identity. Union Avatars provides tools to create avatars in different styles on social media, virtual reality environments, and gaming. It also offers interoperability of identity among different platforms. As part of the investment, Mango Start-up Studio will offer financial support to Union Avatars […]
Find Your Perfect Fit: Superfeet’s Green Insoles Gets New Names and Packaging
Superfeet, a renowned brand in foot support solutions, is celebrating the 40th anniversary of its iconic Green Insoles with a significant update. Recognizing the need for clearer communication and enhanced user experience, Superfeet has introduced new names and redesigned packaging for its range of insoles. Let explore more about the exciting changes, the benefits of […]
Embrace the Adventure: Skoda’s Captivating Campaign with a Twist
The Czech car company Skoda recently launched a new global marketing campaign focused on giving their milometer – the odometer that measures miles traveled – a whole new meaning. The campaign aims to showcase Skoda’s adventurous spirit. Let’s learn more about the campaign. A New Way to Look at Milage The centerpiece of the campaign created […]
Celebrities Pay Tribute to Doctors with #SecondBirthDate Campaign
Sun Pharma recently launched their #SecondBirthDate initiative to honor doctors for National Doctor’s Day. The campaign encourages people to update their birth dates and share their personal stories to pay tribute to the doctors who have dedicated their lives to the service of humanity. A Tribute to Doctors The campaign featured celebrity ambassadors cricketer Rishabh […]
Louis Vuitton Brews Literary Buzz: Shanghai Coffee Shops Transformed into Chic Bookstands
Luxury fashion brand Louis Vuitton has unveiled three chic bookstands in downtown Shanghai, for people to wind down and enjoy a cup of coffee with some good books. Painted in red, yellow, and peppermint, the monochrome spaces match the book cover colors of Louis Vuitton’s City Guide Series for Beijing, Chengdu, and Shanghai. This initiative […]
