Beyond Static Signs: The Rise of Interactive Billboards and the Future of Branding
Imagine walking down a bustling street, your eyes catching a glimpse of a towering huge poster with bright colors and big letters. It’s not just any normal poster but a canvas of colors, a beacon of brands, a silent storyteller of the times – it’s a Billboard. Billboards have been the faithful companions of advertisers […]
Logan Paul Wants to Take Over WWE with PRIME Marketing
Logan Paul has struck gold by sealing a record-setting deal to feature ‘PRIME’ sports drink logo in the center of the wrestling mat. Prime has become the first-ever brand to feature its logo in this manner. This is the largest deal that WWE has ever struck with a sponsor, making the sports beverage its official […]
Nestle on Track to Reach 20% Absolute Reduction of GHG Emissions by 2025
Nestle, a Swiss multinational food and drink company, has achieved a net reduction of 13.5 percent of its greenhouse gas (GHG) emissions in 2023, as well as a reduction of more than 15.3 percent in methane emissions. The organization is on track to reach a 20 percent absolute reduction of GHG emissions by 2025. Nestle […]
Freemans Launches Flexi3 to Increase Customer Numbers, Modernize Perceptions
Freemans has launched Flexi3, a new credit offer, as part of its aggressive transformational journey. The latest offer is one of the company’s cornerstones for continued growth. Customers can take advantage of split payments over three months with no interest. And for the first five weeks, they don’t have to pay for the products following […]
Papatui: Dwayne ‘The Rock’ Johnson Launches Men’s Personal Care Brand
Dwayne “The Rock” Johnson has introduced an innovative new personal brand for men. ‘Papatui’ is all about taking care of oneself. It marks a new era of men’s care, offering high-quality, hardworking products that are accessibly priced. Papatui is for men who want to focus on personal care and have an ever-increasing expectation of what […]
Enjoy the New Fantasy Ruby Red by Monster Energy Ultra with AR Experience
Monster Energy Ultra has introduced its latest zero-sugar flavor drink Fantasy Ruby Red with a first-of-its-kind immersive AR experience. It reveals custom can art. A 10-foot-tall Monster Ultra can was installed in the vibrant hub of Abbot Kinney Boulevard in Los Angeles. It transported consumers to a mixed-reality world where the characters on the new […]
Mindy Kaling Gets Innovative with Sharpie and Paper Mate ‘Let’s Get Creative’ Campaign
Two legendary writing brands Sharpie and Paper Mate have joined forces for the ‘Let’s Get Creative’ campaign featuring American actress, and producer Mindy Kaling to make the world more creative. The campaign is based on recent survey findings that more than three-quarters of Americans lack the confidence to explore their creativity. Sharpie and Paper Mate […]
Entravision Renames Mobile App Promotion Division to Adwake
Entravision, a global advertising solutions and technology company, Mobile Growth Solutions (MGS) division is now Adwake. The new name for its mobile app promotion reflects business expansion following the acquisition of BCNMonetize in May 2023. It features a more robust supply and operations structure and an innovative product-oriented approach. The branding aligns with the company’s […]
Kohl’s Evolves Assortment, Partners with Babies ‘R’ Us brand
Kohl’s, an American department store retail chain, has joined a new partnership with WHP Global – the owner of Babies ‘R’ Us brand. Kohl’s strives to broaden its reach with younger customers and will bring baby gear, furniture, and more to millions of families across the country. Tom Kingsbury, Kohl’s CEO, said the company is […]
Little Changes Change Everything: National Highways Strives to Make Motorway Journeys Safer
National Highways UK has embarked on a campaign ‘Little Changes Change Everything’, urging motorists to make little changes when they drive. The company partnered with FCB London, a creative agency, to design its ambitious campaign. National Highways said ‘Little Changes Change Everything’ inspires drivers to adopt safer and more conscientious attitude on the roads. Alison […]
Decathlon On a Mission to Move People Through the Wonders of Sport – L’Orbit’
Decathlon, one of the world’s biggest sports brands, now has a new visual identity with a fresh icon called the ‘L’Orbit. The 48-year-old brand adopted its first logo and identity, which explores its dedication to the world of competition, the outdoors, nature, and the planet. L’Orbit reflects the brand’s new mission to move people through […]
John Lewis Swings Back to Profitability But No Partnership Bonus
John Lewis, a British brand of high-end department stores, has made significant progress with a £56m in pre-tax profit in the year to January 27. This is attributed to sales growth, improved gross margin, and increased productivity. Sales rose 1 percent to £12.4 billion and 22.6 million customers, more than a million in the prior-year […]
