The world’s leading coffee brand Nescafe is set for a major relaunch to keep up with changing times. Nescafe will feature iconic, and eye-catching pack designs across its product portfolio including Nescafe Original, Nescafe Gold Blend, Nescafe Azera, and Nescafe Frothy Coffee range.
Look out for the visual aesthetics. Nescafe’s new design amplifies and locks in place the accent in Nescafe behind the logo on all packs. This enhances its coffee credentials and highlights the inclusion of the coffee bean imagery.
Sophie Demoulin, Nescafe Marketing Director at Nestle UK and Ireland, said they are thrilled to embark on this major rebrand of Nescafe and to unveil its exciting new look. “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry. By introducing new captivating pack designs and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.”
Demoulin said Nescafe understands that coffee enthusiasts have an emotional connection with the brand. “We are confident that our refreshed new look will resonate with them.”
Nescafe is also very much committed to sustainability. This will shine through with the powerful declaration of “100% responsibly sourced coffee” prominently displayed on every jar and pack – meaning that every cup of Nescafe is made from one carefully selected, responsibly grown coffee beans from coffee-growing regions across the world.
Furthermore, Nescafe’s tagline Make Your World reflects the brand’s dedication to using its scale and reach to keep working on making a positive difference in people’s lives and the environment, from farm to cup. Nescafe has worked closely with communities around the world to make their coffee farming practices more sustainable through the Nescafe Plan.
Building on those efforts, the brand launched the Nescafe Plan 2030. It redefined its sustainability vision for the next decade – to help farmers transition to regenerative agricultural practices, help improve their livelihoods, and bring environmental benefits, including reducing greenhouse gas emissions over the years to come.
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