Category: Industry

Busiest Shopping Day of 2023: Super Saturday Witnesses Record-Breaking Sales
01 Jan

Busiest Shopping Day of 2023: Super Saturday Witnesses Record-Breaking Sales

Millions of shoppers race to malls across the US to take advantage of the last

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2024 to See Increasingly Competitive Environment for Fashion Brands: McKinsey Report
01 Jan

2024 to See Increasingly Competitive Environment for Fashion Brands: McKinsey Report

The past year was a step of cautiousness business as companies stepped into the post-COVID

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Nearly Sold Out for Semifinals and Championship: Disney on CFP
01 Jan

Nearly Sold Out for Semifinals and Championship: Disney on CFP

The College Football Playoff (CFP) is attracting big brands as advertisers on college games get

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UK’s ASA Has Banned Rimmel London Ad, Here’s Why
29 Dec

UK’s ASA Has Banned Rimmel London Ad, Here’s Why

Rimmel London, a subsidiary of US beauty beauty multinational Coty, landed in hot water for

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More US Media Spend Should Be Allocated to OOH: Report
25 Dec

More US Media Spend Should Be Allocated to OOH: Report

Out-of-home (OOH) advertising is the most effective in boosting brand awareness and conversions. It leads

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Warner Bros’ Wonka Partners with Zynga Games for ‘Words With Friends’
20 Dec

Warner Bros’ Wonka Partners with Zynga Games for ‘Words With Friends’

Warner Bros is taking the Barbie route with just released Wonka, with Timothee Chalamet in

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