Co-branding has emerged as a successful marketing strategy for companies seeking to expand their reach

Wrangler, a denim and western apparel brand, has launched a new original cologne and perfume

Mattel’s Barbie doll jumped on the back of Warner Bros. Pictures Barbie movie, which was

The iconic Disney brand has turned 100, and it all started with a mouse called

Paris Hilton is exploring innovative ways to connect with her audience across various video formats

Hard Rock International and soccer sensation Leo Messi have taken their partnership to the next