Category: Strategy

Peach Fuzz: Pantone’s 2024 Color of the Year Sets the Tone for Branding Harmony
17 Dec

Peach Fuzz: Pantone’s 2024 Color of the Year Sets the Tone for Branding Harmony

Every year for the past quarter century, Pantone has announced its color for the coming

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How Spotify Wrapped 2023 Nailed its Branding Strategy?
14 Dec

How Spotify Wrapped 2023 Nailed its Branding Strategy?

Spotify Wrapped is one of the most anticipated and talked-about campaigns of the year. Every

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Nothing Should Get in the Way of Hot Pizza, Domino’s Gives Snow Plowing Grants
07 Dec

Nothing Should Get in the Way of Hot Pizza, Domino’s Gives Snow Plowing Grants

Anything for piping hot pizza! Domino’s Pizza is giving half a million dollars in grants

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Breaking Rules and Shaping Perceptions: The Power of Disruptive Brands in a Status Quo World
22 Nov

Breaking Rules and Shaping Perceptions: The Power of Disruptive Brands in a Status Quo World

In an era where standing out is a business imperative, the term 'disruption' has become

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Employer Branding: How It Influences Employee Motivation and Productivity
14 Nov

Employer Branding: How It Influences Employee Motivation and Productivity

Employer branding has become a critical element in the success of modern businesses. It’s about

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Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers
14 Nov

Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers

Globalization is a constantly evolving phenomenon that triggers differing opinions on its impact. Some believe

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