Category: Strategy

Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers
14 Nov

Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers

Globalization is a constantly evolving phenomenon that triggers differing opinions on its impact. Some believe

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Pop-Tarts Bites Refines Marketing Approach, Dives into Data-Driven Solutions
14 Nov

Pop-Tarts Bites Refines Marketing Approach, Dives into Data-Driven Solutions

Pop-Tarts Bites has turned to data-driven solutions VidMob to reach out to its consumers and

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Does Marvel Studios Have a Branding Problem With ‘The Marvels’?
13 Nov

Does Marvel Studios Have a Branding Problem With ‘The Marvels’?

Brie Larson’s Captain Marvel (2019) made historic at the box office, but now The Marvels

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The Hershey Company’s Halloween Assortment Tactic
13 Nov

The Hershey Company’s Halloween Assortment Tactic

This Halloween, Hershey took up Halloween assortment to reach out to its beloved consumers. It

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Three Pillars of Nonprofit Marketing
01 Nov

Three Pillars of Nonprofit Marketing

Nonprofit organizations and companies also need marketing to get their message across to the audience,

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What is Experiential Marketing: Deeper Brand-Consumer Connections
31 Oct

What is Experiential Marketing: Deeper Brand-Consumer Connections

Experiential Marketing, also called engagement or experience marketing, is a strategy that deepens brand-consumer connections

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