Category: Strategy

Chips Ahoy Rethinks Content, Revamps Media Strategy Centered on Real-Life Experiences
22 Jun

Chips Ahoy Rethinks Content, Revamps Media Strategy Centered on Real-Life Experiences

Chips Ahoy, in a media strategy overhaul, is shifting television to digital to better target

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Resale Platforms: A Rising Trend Indicating Shift in Consumption Habits
19 Jun

Resale Platforms: A Rising Trend Indicating Shift in Consumption Habits

In today’s ever-evolving consumer landscape, a notable shift has occurred in the way people approach

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Reviving the Spirit of Unity: Hoka Takes Flight in a Captivating 60-second Anthem
15 Jun

Reviving the Spirit of Unity: Hoka Takes Flight in a Captivating 60-second Anthem

Following the success of the “Fly Human Fly” campaign in 2022, Hoka has taken flight

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Brand Archetypes: The Psyche Behind Brand Personas
12 Jun

Brand Archetypes: The Psyche Behind Brand Personas

Effective branding has become paramount for businesses seeking success in today's competitive landscape. Brands that

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Unleash the Power of Contextual Advertising for Explosive Content Engagement
09 Jun

Unleash the Power of Contextual Advertising for Explosive Content Engagement

In the ever-evolving landscape of digital marketing, contextual advertising stands out as an intelligent approach

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Coca-Cola Targets Gamers With Limited-Edition Flavor ‘Coke Ultimate Zero Sugar’
08 Jun

Coca-Cola Targets Gamers With Limited-Edition Flavor ‘Coke Ultimate Zero Sugar’

Coca-Cola has its latest flavor “Coke Ultimate Zero Sugar” aimed right at gamers. The beverage

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