Category: Strategy

Mastering the Three Faces of Rebranding: Refresh, Merge, Reinvent
27 Sep

Mastering the Three Faces of Rebranding: Refresh, Merge, Reinvent

Rebranding is a powerful tool in the business world. As brands grow and change over

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Influencer Marketing for Branding: Best Practices and Tips
25 Sep

Influencer Marketing for Branding: Best Practices and Tips

Influencer marketing harnesses the popularity and credibility of content creators in various niches to promote

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Getting it Right With Empathic Marketing
14 Sep

Getting it Right With Empathic Marketing

Marketing is more than data analytics or number crunches. It’s an emotion. And consumers connect

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Visual Merchandising: An Essential Strategy for Brands
14 Sep

Visual Merchandising: An Essential Strategy for Brands

Malls and supermarkets are full of bright lights, displays, technology, and signage that attract our

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Accelerating in Style: The Evolution of Ferrari from Racing to Luxury
01 Sep

Accelerating in Style: The Evolution of Ferrari from Racing to Luxury

Ferrari is one of the most iconic names in the world of luxury sports cars.

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Oddly Comfortable: Tracing the Origins and Evolution of the Iconic Crocs Shoe
29 Aug

Oddly Comfortable: Tracing the Origins and Evolution of the Iconic Crocs Shoe

Crocs, known for its iconic clog shoes made of proprietary Croslite material, has grown from

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