Category: Strategy
21
Dec
Movers & Shakers of Marketing 2023: Here’s Our Top 10
The year 2023 witnessed some great marketing campaigns that went out all to promote the
17
Dec
Peach Fuzz: Pantone’s 2024 Color of the Year Sets the Tone for Branding Harmony
Every year for the past quarter century, Pantone has announced its color for the coming
14
Dec
How Spotify Wrapped 2023 Nailed its Branding Strategy?
Spotify Wrapped is one of the most anticipated and talked-about campaigns of the year. Every
07
Dec
Nothing Should Get in the Way of Hot Pizza, Domino’s Gives Snow Plowing Grants
Anything for piping hot pizza! Domino’s Pizza is giving half a million dollars in grants
22
Nov
Breaking Rules and Shaping Perceptions: The Power of Disruptive Brands in a Status Quo World
In an era where standing out is a business imperative, the term 'disruption' has become
14
Nov
Employer Branding: How It Influences Employee Motivation and Productivity
Employer branding has become a critical element in the success of modern businesses. It’s about
