This is the first time that Hyundai vehicle designers have created a vehicle with visual creative input from Walt Disney Imagineering to celebrate Disney100. The IONIQ 5 Disney100 Platinum Edition is limited and only 1,000 units are available.
As part of marketing “Platinum Road Trip Social Series”, members of the Disney Family Josh Peck and John Stamos will take a road trip in the IONIQ 5 Disney100 Platinum Edition. They will visit a variety of locations that serve as historic milestones in the history of the Walt Disney Company.
Angela Zepeda, chief marketing officer at Hyundai Motor America, said they are honored to have joined Disney in celebrating of its 100th anniversary. “From all-new ads featuring iconic Disney movie scenes to the introduction of a vehicle with visual creative input from Walt Disney Imagineering, together our brands illustrate there can be magic in every journey. We look forward to further collaboration with the beloved Disney brand through our shared commitment to inspiring joy and innovation.”
Andrew Messina, SVP of Sales, Disney Advertising, said Disney’s collaboration with Hyundai celebrated and surrounded the company’s 100th anniversary year with meaningful, 360-degree moments designed to surprise and delight consumers across key tentpoles and touchpoints. “Hyundai and Disney were inspired to think outside of the box to create a unique, unexpected, and multifaceted campaign that spotlighted our shared approach to innovation.”
The Platinum Road Trip Social Series will feature four 2-4 minute episodes on the Disney YouTube channel; new episodes will be released throughout the week starting from January 23. The series will be supported by 30-second advertisements on Disney+ and Hulu, plus additional social content across YouTube, Instagram, and Facebook.