A brand new transformative touch has orchestrated a new visual symphony for BPM Music, aligning the brand with its musical essence while setting it apart in the competitive music landscape. Let’s delve into the development of BPM Music’s new identity system and website, highlighting the inspiration derived from the art of mixing, musical instruments, and rhythmic beats, and explore more about this fresh perspective of BPM Music, positioning it as a leader in both music tech and culture.
Designing a Visual Composition
BPM Music, the haven of DJ-ready tracks across diverse genres, sought a redefined identity to establish itself as a leader in music tech and culture. The Brooklyn-based design studio behind the rebrand, Porto Rocha’s strategy was to blend musical cues with subtle design elements, hinting at the brand’s essence without being overtly literal.
The new identity, inspired by track mixing, boasts vertical lines echoing beat intervals and a logo symbol referencing musical instruments. Motion designers Thales Muniz and Duncan Brazzil infused life into the design, marrying BPM’s musical and technical prowess.
Harmonizing Typography & Tone
At the core of this transformation lies BPM’s bold headline typeface, BPM Gravity Extra Condensed, drawing inspiration from vibrant nightlife event posters. Complemented by Gerstner Program Medium, the typography amplifies artist names and brand messages, presenting a fresh yet impactful tone, curated by Rebecca Demmellash.
The revamped color palette resonates with DJ controller buttons, embracing electric hues like pink, red, blue, yellow, and green, alongside neutrals, infusing vibrancy and trust. FYM’s stylized campaign photography syncs seamlessly with these colors, exuding a modern vibe in line with the brand’s ethos.
Crafting an Intuitive Digital Stage
BYND spearheaded BPM’s website overhaul, prioritizing an intuitive user experience. Infused with editorial modules and engaging interactions, the site’s dark mode mirrors the ambiance of a DJ’s nightlife, ensuring a seamless and enjoyable music exploration journey for its audience.
“With a synchronized identity, BPM Music’s visual language now mirrors both the precision of its product and the vibrancy of its community,” Porto Rocha concludes.
Bottomline
BPM Music has completely overhauled its website to provide an intuitive and immersive music discovery experience. The new website now integrates editorial modules, engaging interactions, and a nightlife-inspired dark mode, catering to the needs of its DJ audience. With a meticulous synchronization of all identity elements, BPM Music’s branding and visual language truly reflect the precision of its product and the vibrant culture of its community. Embrace the harmonious fusion of art and technology as BPM Music takes center stage in the music industry.
