Audi Collaborates With PHD Media and Kerv Interactive to Test A New Ad Product
Through a partnership with PHD Media and Kerv Interactive, Audi of America has launched ads with personalized QR codes. Audi of America emerged as the first advertiser to test Kerv’s new Dynamic Destination ad product. This had one OTT ad generate QR codes directing viewers to dealerships in 115 separate zip codes. The collaboration […]
Audi is ready to take on roads with the refreshed brand identity
Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia. The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are […]
