Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign

Create Real Magic: Inside Coca-Cola's First AI-Powered Campaign

The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]