Taking a U-turn: Uber rebrands again

Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled again! To sort out the entanglements and to separate right from wrong is tricky. And this is what Uber is trying to do! Uber is redefining the brand, once again after the messy rebrand done […]

Kodak Rebrands With a Twist, Revives the Iconic Logo

Kodak, established in 1888, is an imaging-based technology company. They have long been associated with manufacturing consumer cameras and films and waiting for a good number of days before the images could develop. Kodak also has a line of print systems and other enterprise solutions which serve at professional and business levels. Currently, Kodak provides […]

Atlassian Rebrands with a Bold New Look

Atlassian Corporation Plc is an enterprise software company that develops products for software developers, project managers, and content management. It is best known for its issue tracking application, Jira, and its team collaboration and wiki product, Confluence. Atlassian serves over 60,000 customers. Mike Cannon-Brookes and Scott Farquhar founded Atlassian in 2002. The pair met while studying at the University of New South Wales in Sydney. They bootstrapped the company for several years, financing […]

Broadcast Yourself: YouTube Design Hits the Refresh Button

“Give everyone a voice, and show them the world,” YouTube has grown beyond a video-sharing website. The brand emotes the freedom of opportunity and expression. It has build communities and a trendy platform with its motto ‘freedom to belong’. The internet’s most popular video hosting site that boasts of subscriptions over 1.5 billion monthly users […]