The Mailerlite Story: What Happens When You Aren’t The First Mover

What do you do when you are the last one to join the party? What do you do when you don’t have the moolah to outspend your counterparts? What do you do when you are fighting against giants? You choose your battles wisely. Nothing epitomizes that like Mailerlite does. Mailerlite is an email marketing tool […]

Facebook’s New Household Audience Targeting Feature

For years, marketers have been using Facebook ads to target their niche audiences. Soon, Facebook will also offer them the capability to target their ads to specific people within a household. Now, how cool is that? The new household audience targeting feature announced by the social network recently will let brands direct ads to entire […]

Click to Messenger Ads now available on Instagram

Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]

Quora launches a Self-Serve Ad Platform

The popular question and answer site, Quora has launched its self-serve ad platform to advertisers globally just over a month after it reached unicorn status by raising $85 million at a valuation around $1.8 billion. Quora, which has been around for 7 years now and which over the years have become the go-to platform to […]

Top 10 Brands on Twitter

With more than 320 million active users and a billion registered users, Twitter is second to only Facebook when it comes to engagement. The ability to concisely present thoughts on the spot and get instant feedback has truly gotten masses (and brands) hooked to this social media phenomenon. Apart from being a great platform to […]

Measuring your Digital Marketing Success

Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital advertising is measurable and analytical data is available in real time. Measuring the effectiveness of digital campaigns are an integral part of assessing your marketing efficiency and your actual return on investment. While there are […]