How These Brands Used Tumblr to Create a Killer Image!

Get some Tumblr magic for your brand! Tumblr is full of niche communities and subcultures that use their own dialects (including hyperbolic language, irony, or loose grammar) and resources such as reaction GIFs or clever Tumblr domain names. This may be intimidating at first, but it also means you can experiment until you find your […]

Facebook’s New Household Audience Targeting Feature

For years, marketers have been using Facebook ads to target their niche audiences. Soon, Facebook will also offer them the capability to target their ads to specific people within a household. Now, how cool is that? The new household audience targeting feature announced by the social network recently will let brands direct ads to entire […]

Click to Messenger Ads now available on Instagram

Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]

Top 10 Brands on Twitter

With more than 320 million active users and a billion registered users, Twitter is second to only Facebook when it comes to engagement. The ability to concisely present thoughts on the spot and get instant feedback has truly gotten masses (and brands) hooked to this social media phenomenon. Apart from being a great platform to […]

Importance of Social Listening

I’m sure most of us care about what people think about our brand, how they recommend our brand to others and what words or phrases do they use to describe us. True, isn’t it? But, how many of us actually monitor what people are saying about us online? And, how many of us use this […]

Why Social Media Marketing is a must for Brand Communication

Social Media is a powerful medium that must be utilised to achieve your business goals. Here’s a look at just some of the ways social media marketing can improve your business:   Increased Brand Recognition Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously […]