Swiggy, the leading food delivery platform, has introduced a groundbreaking feature called ‘Eatlists.’ This global-first feature aims to transform how users discover and share food recommendations. Inspired by the concept of creating and sharing music playlists, Swiggy’s Eatlists empower food enthusiasts to curate and share their favorite dishes directly within the Swiggy app, revolutionizing the way users interact with food delivery.
Addressing Common Challenges in Food Selection
Based on in-app insights, Swiggy has identified common challenges faced by users when selecting meals. With 58% of users struggling with indecision and 68% relying on recommendations from friends and peers across multiple platforms, the process of finding the perfect meal becomes fragmented and time-consuming. In response to these challenges, Swiggy aims to streamline the process of discovering, saving, and sharing food recommendations, offering users unparalleled convenience and choice.
What Eatlists Bring to the Table?
Swiggy’s Eatlists feature offers a unique and innovative way for users to discover and share their favorite dishes with the following unique offerings:
- Personalized Curation: Swiggy’s Eatlists feature allows users to create themed lists of their favorite dishes, making it easier for them to browse and access their preferred meals. Whether it’s ‘Weekend Treats’, ‘The answer is always Biryani’, ‘Let’s get this party started’ or ‘Healthy Bites’, users can organize their favorite dishes under different Eatlists, ensuring a personalized and convenient experience.
- Social Sharing: The feature enables seamless sharing of curated Eatlists with fellow food lovers, fostering a community of culinary exploration and discovery.
- Instant Accessibility: Users can access lists created by themselves or others, ensuring a constant flow of food recommendations tailored to various tastes and occasions.
How to Whip Up Your Eatlist?
Creating an Eatlist is as simple as tapping the bookmark icon next to favorite dishes and saving them under different categories. Users can then share their lists directly through popular social media platforms like WhatsApp and Instagram. For those seeking inspiration, browsing Eatlists created by others, such as ‘Late-night Cravings in Mumbai’ or ‘Top Street Foods in Delhi’, adds a social and enjoyable dimension to meal selection. With Eatlists prominently featured on both the food homepage and user profile pages, Swiggy has ensured that this new tool for culinary discovery and sharing is always at users’ fingertips, ready to be created, shared, and savored.
A New Recipe for Community Building
Rohit Kapoor, CEO of Food Marketplace Swiggy, emphasizes the social aspect of Eatlists. In his words, “Before social media and other digital channels, food was the original form of community building. Sharing meals brought people together. Eatlists brings the best of both worlds: the ability to create and share your food identity with the world while discovering new favourite dishes through thousands of Eatlists curated by fellow food lovers and experts, both in your city and beyond.“
Final Thoughts
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