‘Go Beyond What You Think’ Lionel Messi Throws his Weight for Saudi Arabia Campaign
Saudi Arabia’s global ambassador Lionel Messi is leading Saudi Welcome to Arabia latest campaign “Go Beyond What You Think”. The campaign, a combination of TV, social media, and online travel agents tactics, is launching in key markets in Europe, India, and China. It spotlights Saudi’s open and welcoming culture and the importance of inspiring young […]
Sony Supports Africa Video Game Industry, Invests in Carry1st
Like the big brother it is, Sony has shifted its weight to boldly support Africa’s video game industry. The Japanese electronics giant has invested into Carry1st, a Cape Town-based video game studio in South Africa, through the Sony Innovation Fund venture arm. Cordel Robbin-Coker, CEO and co-founder of Carry1st, said talks with Sony Innovation Fund […]
NSPCC is ‘Not Letting Go’ with T’Nia Miller, and Impactful Visuals
With parents’ emotional and mental wellbeing at heart, the NSPCC has actor T’Nia Miller reciting a poem written by Darren Smith about the journey of parenting from birth to children leaving home and living their independent lives as an adult. The ad also features graphic stills and animations by Martina Langa. Kevin Yeates, head of […]
“The Good Gut Guide”: Activia Unleashes Star Power of Rachel Stevens and Dr Zoe Williams
America’s popular yogurt brand Activia has roped in S Club star Rachel Stevens and TV personality Dr Zoe Williams for its “The Good Gut Guide” campaign. The brand aims to educate the country on how gut health can boost wellbeing. The Good Gut Guide will help consumers take control of their gut health after the […]
Paris Hilton Stays and Slays Slivingland, First-of-its-kind Collaboration with Hilton on Roblox
Paris Hilton has flung Hilton into the metaverse – Slivingland on Roblox with a loyalty campaign. This marks the hotel giant’s first foray into the virtual realm. Users can roam through the digital replica of Hilton’s chic lobby, hunt for exclusive branded swag, and go on quests with the chance of conquering real-world rewards. The […]
Codes of Comfort: Ett Hem Hotel’s Artistic Revival Through Design Makeover
In the heart of Östermalm, Swedish hotel Ett Hem stands not just as an establishment but as a century-old ode to the essence of ‘home.’ Ett Hem, which means ‘a home’ in Swedish, is a boutique hotel in Stockholm that offers a cozy and intimate experience for its guests. The hotel’s design, created by Ilse […]
Super Bowl 2024: Brands Splash Millions for Exposure and Impact of Well-Crafted Ads
Brands are ready to splurge $7 million for a mere 30-second commercial during the Super Bowl highlights reflecting the game’s cultural phenomenon, its value, and potential return. They believe the exposure and impact of a well-crafted Super Bowl commercial can justify their humongous expenditure. During Super Bowl highlights, brands have an unparalleled opportunity to reach […]
Kate McKinnon Does Big Game for Hellmann’s Featuring Mayo Cat
Comedian Kate McKinnon has brought in her A-game to Hellmann’s “Big Game” commercial with Mayo Cat. The ad shows Mayo Cat effortlessly showing off for the camera as the Ghostbusters (2016) actress juggles the animal and several jars of Hellmann’s Mayonnaise. It highlights the brand’s “Make Taste, Not Waste” platform. Hellmann’s wants to motivate consumers […]
IAPI Commences 2024 Irish Young Lions Competition
Over 220 industry professionals witnessed the commencing of the 2024 Irish Young Lions Competition. It featured presentations from Cannes Lions, a panel discussion with valuable contributions from the category sponsors. Conor O’Donovan, head of global marketing communications, at Enterprise Ireland, said Enterprise Ireland is delighted to support the IAPI Young Lions Competition which gives emerging […]
US Postal Service Celebrates Lunar New Year with ‘Special Stamps’ for Year of the Dragon
The US Postal Service (USPS) has launched special stamps to mark the Chinese Lunar New Year: Year of the Dragon. Eduardo H. Ruiz Jr, USPS vice president of retail and delivery operations for the Postal Service’s WESTPAC Area, said the Postal Service for more than three decades has issued stamps highlighting the Lunar New Year. […]
