A Mediterranean fast-casual brand specializing in made-to-order pita sandwiches Pita Pit has launched a nationwide brand refresh to revive its former cult following. It aims to reposition the franchise as the world’s first Mediterranean fast-food concept by introducing new features, which include a modernized restaurant design, a new logo, a drive-thru business model, technological upgrades, and a reimagined menu.
This rebrand is part of the company’s growth strategy. Peter Riggs, CEO of Pita Pit, said they are attuned to the evolving needs of their customers. “Today, more than ever, there is a demand for fast, convenient, and health-conscious food options. Our rebrand reflects an unwavering commitment to meeting these demands head-on, offering not only delicious pitas, but a fast-food experience that aligns seamlessly with modern lifestyles.”
As such, Pita Pit is looking for single-unit and multi-unit franchisees who possess a strong passion for the brand and its renewed commitment to constantly innovate and evolve with the everchanging restaurant industry. Its new drive-thru model allows franchise partners more real estate options, as the smaller footprint of about 800-1000 sq feet can flex to fit into a variety of layouts that fit the needs of any given area. This will accommodate more delivery and pick-up orders and reduce the breadth of franchisees’ financial commitments.
Moreover, Pita Pit strives to meet the growing consumer demand for more health-conscious sandwiches that boast richer flavors and more complimentary ingredients. The Mediterranean fast-food chain rolled out a new menu item called the Greek Grilled Cheese. This highlights Pita Pit’s dedication to evolving its menu to exceed customers’ expectations while staying true to its Mediterranean roots. Ranging from classic Say Cheese to Mediterranean Athens Steak, the Greek Grilled Cheese encapsulates the essence of Pita Pit’s culinary philosophy – fresh, flavorful, and inspired by the vibrant spirit of the Mediterranean.
Pita Pit is also undergoing a technological transformation. It’s turning to AI to create new brand assets. It also provides franchisees with cutting-edge technology solutions for streamlined operations, including tailored point-of-sale systems and comprehensive training to optimize efficiency and customer service.
Currently, Pita Pit has 75 locations across the United States. It’s working towards strengthening the brand and is looking to grow its footprint in existing markets.
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