Building an Indispensable Brand: Why Taking Action in Marketing Matters

Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
Global brands made shootouts on FIFA

The 2018 Russia FIFA world cup was not only the cup of tea for football fanatics, but also for several brands in taking a huge step ahead in their promotion. A global event with international influences could get deeply strategized by the brands for their promotion and this is what happened when the football fever […]