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The red etisalat group logo, a swirl e mark above the lowercase etisalat wordmark

Etisalat at 50: The Rebrand Story From e& to Etisalat

6 Oct 2026

Ahmad Vaseem

6 min

Rebrand

Intelligence
Freelander 8 climbing a rocky desert slope

Why Freelander Chose the UAE for Its Global Brand Launch

1 Oct 2026

Abdul Hannan

4 min

Strategy

News
Gupshup Ventures into Saudi Arabian Market for Conversational AI Solutions

Gupshup Ventures into Saudi Arabian Market for Conversational AI Solutions

22 Oct 2024

Nandika Chand

2 min

Tech

News
Mashreq Visa Cards Strikes UAE with Mo Salah, Innovative Solutions

Mashreq Visa Cards Strikes UAE with Mo Salah, Innovative Solutions

16 Oct 2024

Nandika Chand

1 min

People

News
GITEX GLOBAL 2024: World’s Largest Tech Event Kicks Off at Dubai World Trade Centre

GITEX GLOBAL 2024: World’s Largest Tech Event Kicks Off at Dubai World Trade Centre

14 Oct 2024

Nandika Chand

1 min

News
Toyota Honors Emirati Women With ‘Journey into Herstory’

Toyota Honors Emirati Women With ‘Journey into Herstory’

29 Aug 2024

Nandika Chand

News
Chicken Man Adopts Vibrant Color Blue Packaging For Cohesive, Engaging Customer Experience

Chicken Man Adopts Vibrant Color Blue Packaging For Cohesive, Engaging Customer Experience

5 Aug 2024

Nandika Chand

News
Transformative Journey for Abu Dhabi: New Tourism Strategy 2030

Transformative Journey for Abu Dhabi: New Tourism Strategy 2030

4 Apr 2024

Nandika Chand

Analysis
Abu Dhabi Festival

Transforming Tradition: Abu Dhabi Festival’s Visionary Rebranding Elevating Arts & Culture

3 Mar 2024

Hasin Hamza

Analysis
Samsung Gulf Electronics Curates Galaxy Z Flip4 Accessories With FRAME

Samsung Gulf Electronics Curates Galaxy Z Flip4 Accessories With FRAME

6 Jul 2023

Nandika Chand

News
UAE Gives WeRide First National License for Self-Driving Vehicles

UAE Gives WeRide First National License for Self-Driving Vehicles

5 Jul 2023

Nandika Chand

News
UAE Seafood Chain ‘Golden Fork’ Set for $2.72 mn Expansion in a Rebranding Exercise

UAE Seafood Chain ‘Golden Fork’ Set for $2.72 mn Expansion in a Rebranding Exercise

23 May 2023

Nandika Chand

News
Here’s How Apple Is Planning to Rebuilt Their Maps to Compete With Google

Here’s How Apple Is Planning to Rebuilt Their Maps to Compete With Google

24 Apr 2023

Hasin Hamza

Analysis
McDonald’s UAE Brings Ramadan Spirit to Life With ‘The Cards for Good’

McDonald’s UAE Brings Ramadan Spirit to Life With ‘The Cards for Good’

29 Mar 2023

Hasin Hamza

News
UAE Makes History by Launching the Longest Arab Space Mission

UAE Makes History by Launching the Longest Arab Space Mission

25 Mar 2023

Hasin Hamza

Analysis
Future Brand Develops Bespoke Visual Identity for Atlantis The Royal Dubai

Future Brand Develops Bespoke Visual Identity for Atlantis The Royal Dubai

23 Mar 2023

Nandika Chand

News
mall of metaverse brand the change

Dubai Is Getting Big on the Metaverse with the First Virtual Shopping Centre

14 Feb 2023

Hasin Hamza

News
Dubai Duty Free Brand The Change

Dubai Bags ‘Best Duty-Free Shopping in the World’ Title

2 Jan 2023

Hasin Hamza

News
Desert Tourism Discover Dubai's natural side

Dubai Shares Plans for Widening Desert Tourism with a New Natural Reserve

28 Dec 2022

Hasin Hamza

News
D3 Winter Season: Experience The Artistical Finess in Dubai Design District Brand The Change

D3 Winter Season: Experience The Artistical Finess in Dubai Design District

27 Dec 2022

Hasin Hamza

Analysis

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